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BS People: Suresh Balakrishna

Prodigal son returns to Lintas

One more product rolls out from Danone's stable in India

Coke, Pepsi scramble on caramel issue

For the love of long copy

BS People: Ulhas Kamath

Jyothy`s Man Friday

Bakery companies go easy on caramel issue

Brand hockey gains ground

The World Series has shown that even an alternative sport can find takers provided it is marketed well

Encroachments, bottlenecks may mar railways' plan for Mumbai land

Punitha of Madison Media latest to quit in ad industry

Most AC, TV brands get costlier after excise increase

Prices have increased by Rs 200-300 per unit

It is not uncommon for rival agencies to work together: Chuck Brymer

Interview with President and CEO, DDB Worldwide

Consumers' thumbs-up to Coke, Pepsi

Awareness education & effects low in face of sustained marketing, regret activists

Saatchi starts new innings

With a new management in India, the Publicis-Groupe agency is eyeing a bigger presence in the country

Brand Virat set for a huge score

He swung his bat and saved the face of Indian cricket twice in quick succession it¿s payback time now

Cigarette smokers pay more than MRP

Ad brake for pay TV channels

Tata moves up in Apple-led global brand pecking order

Cracking the rural code

With rural demand being driven by diversification of income, a rise in land prices and transfer of resources by the government to the countryside, companies from auto to banking and FMCG to electronics are making a beeline for Rural India

Consumer firms to be cautious on pricing

Why Paras is key for Marico

The personal care brands have given the firm a portfolio of products to play around with