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LG to launch Rs 10k-30k cell phones in India

This is the first time that the South Korean firm is looking at a country-specific range of handsets, implying the importance it is giving to India

Mother Dairy eyes nutritional space

Premium products, online sales to drive Coke in India

India had last year overtaken Germany to become the sixth-largest market by volume sales for Coca-Cola

Race for IPL title sponsorship wide open

Sources say BCCI has held informal talks with Snapdeal, Flipkart, Amazon and Micromax

Mondelez cashes in on the 'Bubbly'

The aerated chocolate is intended to add that much-needed spark to Mondelez India, currently reeling under a slowdown. Will it work?

India to become regional export hub for L'Oreal

Apart from its existing plant in Chakan, Pune, L'Oreal set up a second factory recently in Baddi, Himachal Pradesh, for hair colour

Oil & gas, telecom add to Videocon's debt overhang

Debt levels are high at Rs 22,669 cr on a standalone and Rs 40,148 cr on a consolidated basis, largely due to diversification into areas such as oil & gas, telecom & power

Mondelez's India push grows; local products go international

In the past few years, the firm has invested close to Rs 1,200 crore across manufacturing, distribution and supply chain management in India

Volkswagen brand value erodes $10 billion

According to Brand Finance's CEO David Haigh, Volkswagen was the third largest automotive brand after Toyota and BMW in a 2015 listing of the world's top auto brands

Nestle steps up marketing for Maggi relaunch

Ties up with apps to create buzz around the relaunch

Marketing in the shadow of the elephant god

Companies employ unique methods to showcase their brands at the ongoing festival in Mumbai

Regulator-industry relations are a win-win partnership: Chandramouli Venkatesan

Interview with MD, Mondelez India Foods

Noodle makers claw back with new launches

The move comes even as Nestle India gears up to present findings of its Maggi re-test to the Bombay High Court

The idea is to build brands not just by advertising, but by advocacy, too: Sunil Duggal

Interview with CEO, Dabur India

Godrej & Boyce eyes Rs 10,000-cr turnover in FY16

Company to scout for acquisitions to fill skill gaps; proposes to expand in-house manufacturing capacity with the aim of converting India operations into an export hub

Strategy: Scripting a 'Modern' story

An old brand changes hands from HUL to Everstone, sparks plans for expansion and rejuvenation

Godrej Group to raise headcount 25% in 3 yrs

Government bats for single retail policy

Biyani indicated how the Maharashtra govt had become the first state to accept a draft retail policy that addressed all concerns of retail players

Fighting to be heard

As sales come under pressure, ad decibel levels are going up across categories and companies; as a result, the clutter levels are high

Kent RO to move court against ASCI verdict

ASCI upheld a complaint last week against a recent campaign of Kent RO Systems that said the brand was the first choice of doctors