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Ad regulator gets more teeth, will act against misleading ads

To act as an executive arm of the govt when dealing with misleading ads

Spot ad rates soar ahead of quarter-final

On Saturday, India beat Zimbabwe by six wickets to maintain its unbeaten record in the 2015 World Cup

Consumer electronic majors warm up to Make in India

IPL: Veteran sponsors fighting for space

For the eighth edition of the tournament, broadcaster Multi Screen Media talking to Havells, Mondelez, Samsung, Maruti, Marico for on-air sponsors

40 years ago...And now: Not just germs, Dettol fights rivals unabated

If earlier the germicide had to battle home remedies, now it is other brands

The hardest part of advertising is to get cultural conversations going: Tor Myhren

Interview with Chief creative officer, Grey

Amul's Epic ice-cream to debut in Mumbai

Amul's stick ice-cream will be available in most stores in the city; Mother Dairy will be more selective in its approach

We have no plans to vacate the running and fitness slot: Abhishek Ganguly

Interview with Managing Director, Puma India

L'Oreal mulling bigger e-commerce play in India

The move comes as online sales in categories such as make-up grow quickly for the French major

40 years ago...And now: How Dalda built, and lost, its monopoly

Dalda was established in an advertising blitzkrieg but later ran into trouble

Customs duty cut in electronics likely to spur local production

The move is significant because most see this as the first in a series of steps by the government

More creative agencies give ad 'Oscars' a miss

DDB Mudra, BBDO join the ranks of O&M, McCann, Grey and Leo Burnett - agencies that are yet to confirm participation in Goafest 2015, a little over a month away

ITC's newly acquired brands to have multiplier effect

Small but well-known, J&J's erstwhile brands, Savlon and Shower to Shower would improve ITC's overall personal care prospects if its distribution and marketing strengths are applied right, say ana

Electronics, consumer durables get Budget boost

Companies say duty rationalisation could result in savings, which could be passed on to consumers

Personal care products fast moving online

While earlier FMCG companies felt the e-commerce route was meant more for electronics and fashion, these are quickly changing their mind

Rlys' ad revenue to rise on branded trains, stations

The railways is estimated to be earning advertising revenue of Rs 400 cr a year. Branding stations and trains could potentially take this to Rs 2,000-Rs 3,000 cr

Ex-Cadbury South Asia head Bharat Puri named MD of Pidilite

This is the first time that a professional has been appointed to the position, held so far by members of the promoter family...

Advertisers decide Budget Day is worth it

They are making a beeline to the news channels for the speech's duration although the rates are double the amount charged for doing so on other days

Insuring against a disconnect

Fighting low penetration, life insurers try long-format ads and the same tender bond to advertise

Akshay Dhoot, the Videocon scion, gets going

Akshay Dhoot, 23, has been quietly steering Videocon technology initiatives, after entry in other group wings of cousins Anirudh and Saurabh