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Slowing urban mart, FMCG cos to take premium route

Some FMCG majors looking to tap food segment which is growing faster in urban vis-à-vis rural India

ITC's newly acquired brands to have multiplier effect

Small but well-known, J&J's erstwhile brands, Savlon and Shower to Shower would improve ITC's overall personal care prospects if its distribution and marketing strengths are applied right, say ana

We're shifting to water, IT, energy & industrial solutions: Tosiaki Higashihara & Ichiro Ino

Interview with President & COO, Hitachi Ltd, & MD, Hitachi India Ltd, respectively

At 25 mn, Indo-Pak match viewership creates history

The match saw India maintaining its unbeaten record against their arch-rivals

Future game will be about effectiveness, not efficiency: John Zeigler

Interview with chairman and chief executive officer, DDB Group, Asia-Pacific, India & Japan

Focused on fundamentals

GSK Consumer Healthcare has retained its momentum, even as the Indian consumer market shows mild signs of recovery

40 years ago...And now: Gattu's antics coloured Asian Paints' future

Got the consumer, the home owner, interested in a commoditised product

HUL dusts off its dessert brands

The largest FMCG player revitalises two of its heritage brands in search of spaces to occupy in the food space

Godrej will go for up to 10 launches next year: Vivek Gambhir

Interview with Managing director, Godrej Consumer Products Limited

FMCG firms look to India as Bharat takes a pause

Household consumption growing in urban areas but slowing in rural, show data for 2014; In rural India, personal care and beverages segments do well, foods volume contracts 5%

Advertisers keep the scoreboard ticking

India's performance in the tri-series may have been unimpressive, but that hasn't dented India Inc's enthusiasm about the World Cup

Campaign to help in transition from baby skin care to baby care: Scott Beaudry & Ganesh Bangalore

Interview wtih Director, baby care, R&D, (Asia-Pacific) & head, marketing (India), Johnson & Johnson Consumer

We want to keep Boost among the top three health drink brands: Zubair Ahmed

Interview with MD, GSK Consumer

Cinema advertising on the fast track: Group M

The largest media agency network forecasts 20% growth for cinema ads in 2015, second only to digital at 37%

Senior-level exits rock Mattel India again

In recent years, competition from rivals Lego and Hasbro, both in India and globally, has grown for Mattel, prompting it to act swiftly

Tata Tea goes international

Now part of Tata Global Beverages, second Indian product to go global

Digital crowned again

If earlier digital advertising could be mistaken for an afterthought, increasing senior appointments, such as Kunal Jeswani as O&M's CEO, suggest it is not so anymore

An award is meaningless if it doesn't judge work for what it is worth: Joseph George

Interview with CEO, Lowe Lintas India

A Padma to cap it all for Prasoon Joshi

Open to exploring new themes, his appreciation of Indian culture has helped him bring out a rustic charm visible in some of his ad films and lyrics

Goafest 2015: Top ad agencies still unsure about participation

Organisers trying to persuade; some likely to stay away, citing issues from earlier events