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Unilever steps up its India game

Unilever is expected to step up its product launches here as it eyes new, emerging areas as well as newer channels of distribution

TAM mess: Top advertisers give TV networks midnight deadline

Broadcasters, advertisers take strong positions on the issue of weekly versus monthly ratings

Advertising beats slowdown blues

Data from TAM Adex show ad volumes grew faster between January and May this year than last, albeit, helped by stagnant ad rates

FMCG majors spend less on R&D

Higher ad spending and pressure on margins a prime reason

It is unfair to compare wins at Goafest with wins at Cannes: Pratap Bose

Interview with COO, DDB MUDRA GROUP

HUL executives see 27-46% pay rises

But some FMCG bosses were not as lucky, seeing their salaries slide for the period under review

Will FMCG buck the trend in June quarter?

ITC, Dabur & Godrej Consumer could be outperformers, analysts say

Lakme's new muse: The working woman

HUL is finally increasing its range of cosmetics for an office-going audience with its 9 to 5 brand

After oral care, GSK picks OTC for new launches

Joining Eno's flavoured powders, will be its new formats: Liquid and tablets. The new categories are part of GSK's thrust on reducing its dependence on Horlicks

Local brands chase celebrity endorsers

The name carries enough heft among consumers, traders

P&G to price Oral-B toothpaste at 10-15% premium to rivals

The product will be endorsed by actor Madhuri Dixit

After oral care, GSK's attention now shifts to OTC products

The company is extending its popular antacid Eno into tablets and liquids

Parent branding to have a big role in banking foray

Using brand names of parents will help bank aspirants connect with new customers

P&G to launch Oral-B toothpaste tomorrow

Madhuri Dixit, the brand ambassador of Oral-B toothbrush, to edorse the toothpaste

Local brands chase big celebrity endorsers

Bollywood A-lister Katrina Kaif joins a growing band of celebrities lending their name to local brands

Unlike others, Eureka Forbes treats water on a serious note: Suresh Goklaney

Interview with, Executive vice-chairman, Eureka Forbes

Cannes is a three-legged lion for Indian agencies

Execution won Indian agencies awards in press, design and outdoor this year. But the absence in digital reminds them to future-proof themselves

Danone makes a splash

With sales of B'lue, its ready-to-drink brand, picking up in just four months since its launch, Danone has more than dairy to hedge its India business with

India's dream run at Cannes draws to a close

Ad executives admit that Indian agencies are yet to get their act together in new media

Clash of the titans: HUL and P&G fight for metals

Two of the largest advertisers in the country had quite a few campaigns bagging awards at the festival this year