Viveat Susan Pinto
Viveat Susan Pinto
Page 87 - Viveat Susan Pinto/undefined
In war of germs, Dettol and Lifebuoy enter round two
Old rivals HUL and Reckitt brag product potencies
 "In war of germs, Dettol and Lifebuoy enter round two")
GlaxoSmithKline back on health track
After flirting with 'indulgent' variants, Horlicks and Foodles have tasted success with their health and nutrition positioning
 "GlaxoSmithKline back on health track")
New, improved IRS to be available by December
Big changes include doing away with pen and paper interviews of respondents and tracking movement of interviewers to eliminate fudging...
Biyani shuts unviable Big Bazaar stores
Retailers such as Aditya Birla Retail, and Spencer's Retail shut a number of loss-making stores last year
 "Biyani shuts unviable Big Bazaar stores")
 "Budget gives boost to local set-top box manufacturers")
Cricketer Unmukt Chand joins Pepsi's stable of brand ambassadors
Will appear in a new commertial that will go on air today
 "Cricketer Unmukt Chand joins Pepsi's stable of brand ambassadors")
Eco Survey points to significant slowdown in private consumption
Drop in real disposable income of households, high inflation and high interest rates attributed to slowdown
 "Eco Survey points to significant slowdown in private consumption")
 "Tata among top 40 global brands")
Weber Shandwick takes full control of Corporate Voice
The development comes at a time when holding company IPG has been consolidating its operations in the country
 "Weber Shandwick takes full control of Corporate Voice")
LG India gets tax demand on high advertising spend
Tribunal ruling in I-T's favour may open floodgates to claims against other MNCs
 "LG India gets tax demand on high advertising spend")
 "Durables follow FMCG in the slow lane")
Philips in search of its mojo
The Dutch major exited the TV and audio-visual segments recently. Will its attempt at repositioning its products at the youth work?
 "Philips in search of its mojo")
 "Powdered Tropicana variant joins Tang, Rasna")
Wrestler-endorsed brands jittery at Olympics axe
While countries such as India and the US are lobbying hard for the decision to be reversed, firms paying local heroes such as Sushil Kumar to tout their products are nervous
 "Wrestler-endorsed brands jittery at Olympics axe")
FMCG companies scramble to reverse sliding volumes
As urban shoppers tighten their belts, companies are betting on rural consumers and smaller packs to fire up sales
 "FMCG companies scramble to reverse sliding volumes")
Media owners try out ways to make advertising more personal
The attempt is to maximise revenues at a time when advertisers are increasingly demanding greater bang for the buck
 "UK PM sets the agenda at HUL campus meet")
BS People: Harpreet Singh Tibb
Kelloggs's new marketing head faces a tough road ahead
 "BS People: Harpreet Singh Tibb")
O&M's Madhukar Sabnavis on global board of agency
Move follows a high-level rejig at the agency
 "O&M's Madhukar Sabnavis on global board of agency")
 "Knocked down ACs catch consumers' fancy")