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Star power or starry-eyed?

Several small brands have been tying up with big brand endorsers. Is this just a fad?

Amway cracks the consumer code

Its model has come under intense scrutiny in recent months, but the direct marketing major attributes its success in India to strict quality control and aggressive brand-building

Godrej Consumer Products plans Protekt facelift

The hand hygiene market, which includes products such as hand sanitisers, hand wash, wet wipes, etc

PepsiCo bets big on small Kurkure pack

Set to roll out Rs 2 pack nationally, target small, traditional outlets

BS People: Dheeraj Sinha

Bringing a strategic edge to Grey

I&B Ministry calls for alternative ratings body

IBF, AAAI, ISA give status check to ministry, asked to speed up process

BS People: Prakash Nedungadi

Putting the spotlight on the consumer

Hindustan Unilever boycotts STAR over ad rates

P&G had also opted out, but has now resumed advertising after a settlement with the broadcaster

Star power or starry-eyed?

Several small brands have been tying up with big brand endorsers. Is this just a fad?

Advertisers play on sensory innovations

Take the example of Volkswagen

Indians want their fix of gutkha & pan masala despite ban

Contraband sales up after states banned the manufacture and sale of flavoured tobacco

Amway cracks the consumer code

Its model has come under intense scrutiny in recent months, but the direct marketing major attributes its success in India to strict quality control and aggressive brand-building

The basic brand insight should be universal: A K Pradeep

Interview with President & CEO, Nielsen NeuroFocus

FMCG vs Retail: Bouts for margins could intensify

Market dynamics to change as organised retail starts flexing its muscles

FMCG companies look for festive cheer

After low sales in recent months, discounts and value-adds are being offered to lure buyers

With new Oreo, Kraft set to take a bigger bite of biscuit market

Campaigns are getting shorter: Prasoon Joshi

Interview with President, McCann Worldgroup South Asia

Firms rush to acquire certification as focus on quality grows

So far, the companies have largely depended on their own internal assessment or a foreign certifying body

Companies line up for design certification

Why Anchor is struggling to find buyers

The oral care portfolio has been on the block for over a year now in a market where everybody wants to get in