Viveat Susan Pinto
Viveat Susan Pinto
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Focus on aam aadmi
KBC 6 makes a tactical move from greed to the need for money
The battle for niche oral care
Hindustan Unilever's entry into the sensitivity and mouthwash segments is a wake-up call for Colgate, GSK and Johnson & Johnson
Volume growth drives FMCG companies' revenue
However, second half of FY13 likely to be hit by drought impact on rural incomes, demand
At Videocon, Dhoot Jr pushes price warrior to premium products
Chairman Venugopal's son, Anirudh, pushes premiumisation agenda with higher technology poducts such as LED TVs
Facebook's growing ad footprint
Indian companies are warming up to the world's largest social media platform's USP: its 51 million users
Global advertising giant IPG set to buy Interactive
After buying India's largest digital marketing agency, world's fourth largest ad network to launch a specialist research unit
Forecast: deep discounts
The festive season is normally the busiest time of the year for consumer goods makers and sellers. With the weak monsoon and uncertain sentiment hurting rural and urban markets this year, most companies are looking for ways to tempt buyers
As Reebok falters, Nike ups the ante in India
Focuses on retail expansion, multi-channel distribution strategy and consumer-centric products
When making acquisitions you have to have the right balance of patience and speed: Rajeev Batra
Interview with professor of marketing, University of Michigan, USA
The battle for niche oral care
Hindustan Unilever's entry into the sensitivity and mouthwash segments is a wake-up call for Colgate, GSK and Johnson & Johnson
Understanding shopper's behaviour is key: Carlos Olmos
Interview with, Group Director, Customer Leadership, Coca-Cola, Eurasia & Africa
Dentsu grows its India push with controlling hold on Taproot
Says strategy is to provide back-end support by making available network resources to Taproot
Newsmakers: Agnello Dias and Santosh Padhi
The ad gamechangers