Viveat Susan Pinto
Viveat Susan Pinto
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Kraft's premium chocolate bet
After Oreo and Tang,Toblerone will be the third brand from the Kraft portfolio to be integrated with the Indian entity
Keeping suitors at bay
At a time when consolidation is the name of the game, a few small agencies like TapRoot and Creativeland are refusing to partner any of the big groups
Interbrand`s second coming
The worlds leading brand valuation and consultancy firm has been trying hard to remove the perception that it is not serious about India
BS People: Arijit Ray
Moving into the next orbit of growth: New CEO of Dentsu Comm
Keeping suitors at bay
At a time when consolidation is the name of the game, a few small agencies like TapRoot and Creativeland are refusing to partner any of the big groups
FMCG bosses may see sales, pay dip
Salaries are performance-linked and FY12 was good on both counts now, persistent inflation and patchy rains show on rural market
Kraft's premium chocolate bet
After Oreo and Tang,Toblerone will be the third brand from the Kraft portfolio to be integrated with the Indian entity
BS People: Anand Kripalu
MD, Cadbury India & President, India & South East Asia, Kraft Foods
BS People: Tarun Arora
One more avenue to explore
Interbrand`s second coming
The world¿s leading brand valuation and consultancy firm has been trying hard to remove the perception that it is not serious about India
What makes Sony click in India?
Brand appeal and flogging the right stuff to the right people
Consumer story ticking but tense
Companies have sustained their sales momentum but persistent inflation could spoil the party