Windsor has created much-needed disruption in EV market: Parth Jindal

A+ SUVs are compact, under 4 metres, affordable, and suited for city driving. B+ SUVs are slightly larger, more spacious, and feature-rich for families

Electric crossover sport utility vehicle (SUV) Windsor, launched in September 2024, has achieved the goal of creating a much-needed disruption in the electric vehicle (EV) market, said Parth Jindal, director, JSW MG Motor India on Sunday.

 

With the help of Windsor, JSW MG Motor’s total sales in the last quarter of 2024 jumped by 35 per cent year-on-year (Y-o-Y) to 20,580 units. In the same period, the industry’s overall sales increased by just 5.4 per cent Y-o-Y to 1.07 million units.

 

“We wanted the MG Windsor to bring about the much-needed disruption in the EV market and it has achieved that. This vehicle embodies our commitment to delivering innovative, futuristic, and sustainable mobility solutions by combining the pricing of A+ segment, the exterior dimensions of B+ segment and the interior charm of the C+ segment,” Jindal told Business Standard.

 

 

A+ SUVs are compact, under 4 meters, affordable, and suited for city driving. B+ SUVs are slightly larger, more spacious, and feature-rich for families. C+ SUVs are the largest, most premium, with powerful engines and advanced features.

 

“The MG Windsor is truly driving the democratisation of electric mobility on Indian roads,” Jindal said. He mentioned that the company’s electric car sales doubled in 2024 with the help of Windsor.

 

According to data provided by the Federation Of Automobile Dealers Associations (FADA), 99,165 electric cars were sold in India in 2024, recording a 19.9 per cent Y-o-Y growth.  

 

JSW MG Motor’s share in total electric car sales in India was just 11.5 per cent in 2023, which increased to 21.66 per cent in 2024. The share of Tata Motors -- leader in the electric car market -- reduced from 72.68 per cent in 2023 to 62 per cent in 2024, according to FADA.

 

“With several new launches planned, we are confident of surpassing the previous benchmarks,” Jindal added.