Love Theme Remains the Centerpiece of Ciro Jewelry's New Collections

Ciro Jewelry, a company that pioneered the faux pearl mail-order business in 1917, grew into an international brand with flagship stores at different times on both sides of the Atlantic selling high-end semi-fine jewelry, must have a hunch about when the pandemic will draw to an end. Anticipating a surge in marriages in the post-COVID period, Ciro is designing six new wedding bands as the centerpiece of its bridal collection it is planning to launch in 2022. Not only that, its bridal section will be much bigger and include various wedding gift ideas. That is just one example of how Cito will grow its business—mainly online— in the near future.

Ciro and the love theme have coexisted for some time. Ciro’s recent First Love collection available in its online store is an assembly of delicate pieces meant to personify the emotions one experiences when falling in love. The tender, exquisite yet simple First Love jewelry pieces feature brilliant cubic zirconia solitaires in various designs and settings. First Love offers rings, bracelets, necklaces, earrings, and clips for women of any age as a reminder of unforgettable affection.
First Love features several lines, each bearing a woman’s name. The Anne line, for example, has a distinctive claw setting that favorably exposes CIROlites, Ciro’s proprietary stones made of cubic zirconia. The slender Anne Ring, made of rose gold-plated silver and featuring a triple-A 3mm cubic zirconia in a six-claw setting, is one of the best-sellers. The Arielle line is centered around velvety faux pearls that have the natural mother-of-pearl coating borrowed from oysters. The Arielle rose gold pearl ring made of 925 sterling silver sports a 4mm Ciro pearl making it an attribute of a classic style. The collection is named after the fairy-tale mermaid Arielle who wanted to trade her life in the sea as a mermaid for a human soul. Arielle line further unfurls to offer a matching pearl bracelet in rose gold and featuring 6mm Ciro pearls. 

The next name on the list is Giselle, a well-known Disney character exuding feminine charm, elegance, and youthful freshness. All pieces in this collection are designed in flower settings favorably, showcasing the differently sized CIROlites refracting light from various angles. 

Every Ciro collection, be it the elegant First Love, the easy-going Cocktail, or the classic Black Tie, bears the distinctive Ciro style that sets it apart from other jewelry houses and serves as the brand’s trademark that has attracted loyal customers for over a hundred years. Ciro Jewelry has ambitious plans for the future planning to please its patrons with new collections. Stay tuned to Ciro news by visiting their multilingual website.