Page 25 - News

Saregama prepares a path for its Carvaan as it steps beyond big cities

What has encouraged the company to move to a higher gear is the potential of the Indian market

2% of Indians loyal to brands; discounts don't keep them hooked: Experts

While experts argue that the plethora of choices fosters disloyalty, reality is that building brand-consumer connections is getting difficult

Amazon to Big Bazaar: Companies push their own labels on shopping aisles

From detergents to electronic goods and fashion, retailers bet big on private labels as consumers look for affordable options within the branded universe

ITC standing out in a cluttered FMCG market with focus on quality

ITC has made steady progress in the FMCG space with relentless focus on quality and product differentiation

Japan joins a band of Asian countries to tap into Indian tourism market

Japan, Korea, Taiwan edge their way into the country's travel calendar, target tourists with food, culture and adventure

As OTT players gain popularity, advertisers want a spot in their screen

With more than 30 over-the-top players, the country has the second-highest per capita consumption of online video in the world, says KPMG

With Milo's relaunch, Nestle builds a millennial track around its brands

A fresh launch for Milo, healthy noodles, and conscious digital-focused advertising is driving the Swiss multinational's plan for India

Amul to Jio: Ads with attitude give brands punch in fight with rivals

It is the age of the aggressive marketer as brands jostle to get up-close and personal with the consumer

My favourite campaign is Fevicol's 60 years of unbreakable bond

It touches my heart and that's why, it's my favourite. But if I were to elaborate on the parameters, it actually comes out tops on all of them

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

Paytm blends analytics, offline communication to woo small town merchants

Experts say Paytm - which claims to hold 80 per cent of the merchant digital wallet market in India at present - has much to gain being the first mover in these markets

From GOQii to HealthifyMe, brands slog it out on the fitness track

By tweaking the product and finding a famous face to endorse it, brands are ratcheting up the numbers

MTR spins its 90-yr-old legacy to keep up with health-conscious consumers

The 90-year-old food brand adapts to smaller households, looks to balance health with taste and convenience to tip the millennial scales

We want to fully embrace electrification, says Shell Lubricants CMO

There is immense potential for lubrication and maintenance services to deliver significant business value, said Flood

Statspeak: Four reasons why FinTech adoption remains on the rise

FinTech challengers are looking less like start-ups and more like professionally managed companies

Amazon Internet is betting on add-on services for growth in India

Globally, AWS leads the public cloud infrastructure market with 51% share

Toyota Glanza, Baleno spinning tracks for millennial, first-time car buyers

The rebadging experiment is the outcome of a broader agreement that Toyota Motor Corp and Suzuki Motor Corp stitched up in March 2018

Uber drives the brand into safe zone, launches helpline for distress calls

Keen to build a wider footprint in the country, the ride-hailing app tunes in to rider concerns and opens a round-the-clock line for distress calls

Being safe for consumption to a healthy snack: The remaking of Brand Maggi

Brand Maggi has come out all guns blazing in the years since the ban

The power of language: Southern states fire up the regional grid for M&E

Language viewing cuts across traditional and new media