Being safe for consumption to a healthy snack: The remaking of Brand Maggi

Brand Maggi has come out all guns blazing in the years since the ban

Loop back to some of the old ads that Nestlé ran for Maggi in India. Hungry children impatiently drumming the table, college-goers looking for an easy snack, star endorsers advising stressed mothers to avoid the kitchen grease without compromising on taste. 

Cut to the present: Maggi is a healthy meal, one that is easy to dish out say the ads. Another launches a vegetarian variant, with the ad lingering over farm-fresh carrots. In its second coming, since the ban (2015), Brand Maggi has steadily moved the needle on its promise. From being safe to a healthy in-between meal, the brand is