Page 55 - News

EU's GDPR will change the way personal data is handled worldwide

GDPR has magnificently listed out the steps to protect personal data

Hot Wheels hits the road to reach its fans

Mattel goes all out to keep its best-selling brand connected with the young fans even as they gravitate towards mobile devices from traditional toys

ITC sharpens the classroom pitch with sustainability and personalisation

The conglomerate looks to win over the young and build its credentials among a new band of consumers

Data Tracker: Consumers want speed and simplicity from digital transactions

Women seek more explicit communication, while men demand more relevant information

Fitbit plans to expand portfolio of products, double marketing efforts

Fitbit plans to expand portfolio of products, double marketing efforts

US varsities may lose out as country gets tougher with overstaying students

Immigration experts say such policies will divert international students towards other countries

Honda bets on the new Amaze to gain market, price begins at Rs 559,900

The car sets a new benchmark in Honda's localisation in the country, with 96 per cent of components by value being sourced locally

Wholesalers can help FMCG firms expand sales, reach: Nielsen India report

Experts have described the wholesale channel as the backbone of a company's distribution network when it comes to reaching traditional trade or kirana shops

Pepperfry rethinks user experience, increases range of low-priced goods

The online furniture brand increases its range of low-priced goods, positions itself as a home and decor solutions provider as it looks for buyer loyalty

Dish TV ropes in 'Dosts' for push in hinterland, expands network

A new distribution model is helping the direct-to-home player expand its network in rural India while keeping overhead costs low

CRISIL SME Tracker: Working capital woes continue to hobble leather MSEs

Delays in Goods and Services Tax refunds aggravated the problem, resulting in estimated working capital days of 125 days in the last fiscal

Asia Pacific faces imminent labour shortage of 12.3 mn workers by 2020

Data centre infrastructure hardware enterprise spending in India is on pace to reach $2.7 billion in 2018, a 2.6 per cent increase from 2017, according to Gartner, Inc

Social proof can be an effective tool to motivate customers to move online

Imagine you have two buyers: one buyer looking for a small compact camera and another buyer looking for an SLR camera. How can you help people buy on more than price?

Samsung gets emotional: New campaign aims to celebrate motherhood

Samsung's new campaign drives home the point that its refrigerators will never fail their owners

Data Tracker: Hyperlocal brands show an uptrend in growth across categories

Kids play a decisive role in purchases, three out of 10 parents claim to consult their kids while buying household durables

Regional push: Zee, Sony, Dharma line up releases in multiple languages

Zee, Viacom 18, Dharma, Sony Pictures tread with caution as they line up releases in multiple languages

From TTK Prestige to V-Guard, brands line up for a spot on kitchen table

Premium homes, changing lifestyles help organise the fragmented kitchen appliances market, encourage brands to step up the game

The anatomy of brand crises

The book looks at a large number of brands that have withstood crisis. Many have managed to come back stronger, but the book also speaks of a few brands that have not been able to withstand the shock

Mind the generation gap: Why brands score low on customer experience

Brands need to adopt different engagement strategies for different generations in India, says Adobe study

What's in a brand name? Fusion, fruitarian diet and even biological viruses

From cars to fuel to fruity beverages, names play a big role in a brand's life. Is there a science to the process?