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How must brands read the mixed signals that different consumer behaviour studies have thrown up? A report Eyes wide open: Predictions for 2018 by Kantar IMRB reads between the lines to draw up a list of do’s and don’ts for 2018
Simplicity sells
Consumers have enough information and sources of information to turn to; they want solutions that help sift through information faster and minimise decision making time
Simpler experiences are more valuedand around 42 per cent of customers say they will pay a premium for prompt service (Kantar IMRB Study for American Express, 2017)
Collaborate
Simplicity sells
Consumers have enough information and sources of information to turn to; they want solutions that help sift through information faster and minimise decision making time
Simpler experiences are more valuedand around 42 per cent of customers say they will pay a premium for prompt service (Kantar IMRB Study for American Express, 2017)
Collaborate
