Page 64 - News
Virat Kohli, Priyanka and others caught in the PNB fraud case crossfire
The ensuing blame game could sully reputations and fracture an already fragile relationship between brands and endorsers
 "Virat Kohli, Priyanka and others caught in the PNB fraud case crossfire")
We need to market ourselves more aggressively to recruiters: IIM-A director
Errol D'Souza says challenge will be to remain a faculty-governed institute and yet be responsive to scrutiny of board
 "We need to market ourselves more aggressively to recruiters: IIM-A director")
PPOs boost final placements at top business schools this year
The B-schools have been able to place students within two or three days because of this
 "PPOs boost final placements at top business schools this year")
Singapore's luxury tea boutique chain TWG debuts in Indian market
TWG looks to build its brand in a nation of tea drinkers
 "Singapore's luxury tea boutique chain TWG debuts in Indian market")
Tesla's China dream threatened by stand-off over Shanghai factory
Tesla declined to comment on its negotiations with the Chinese government over local production
 "Tesla's China dream threatened by stand-off over Shanghai factory")
Railway finances on a shaky track after a sharp cut in budgetary support
The cut during third successive year raises serious doubts about the national transporter's ability to meet its massive modernisation and expansion plans
 "Railway finances on a shaky track after a sharp cut in budgetary support")
GroupM forecasts India's advertising expenditure to grow 13% in 2018
India joins the top 10 club of ad markets in the world, its advertising industry is expected to see a 300 basis point jump in spends over 2017
 "GroupM forecasts India's advertising expenditure to grow 13% in 2018")
Mumbai, Bengaluru see spurt in office leasing by co-working companies
The leasing of co-working space went up about 2.4 times to 550,000 sq ft in Mumbai in 2017 from 160,000 sq ft in 2016
 "Mumbai, Bengaluru see spurt in office leasing by co-working companies")
IIM-A makes first international foray with extension centre in Dubai
Signs MoU with BRS Ventures for the centre that will conduct executive education
 "IIM-A makes first international foray with extension centre in Dubai")
How businesses are converting data to actual customer engagement
Customer engagement isn't always about what she browses. Just because one has looked up an article about stress relief doesn't mean she'd appreciate ads for private massage sessions
 "How businesses are converting data to actual customer engagement")
Electronics firm BPL is tapping into its's own warehouses to save costs
Electronics firm is tapping into its's own warehouses as well as Amazon's network of fulfilment centres to save costs
 "Electronics firm BPL is tapping into its's own warehouses to save costs")
47% businesses project data privacy as a barrier in digital journey: Study
Barriers to becoming successful digital business in India in 2030
 "47% businesses project data privacy as a barrier in digital journey: Study")
Our focus is device-agnostic content: Sony Pictures Network's Uday Sodhi
The idea for SonyLiv is to go local and not just repurpose international content, Uday Sodhi tells Ritwik Sharma
 "Our focus is device-agnostic content: Sony Pictures Network's Uday Sodhi")
Data Tracker: Here are global food, drink trends to watch out for in 2018
A report by Mintel draws out some of the big trends
 "Data Tracker: Here are global food, drink trends to watch out for in 2018")
Brands talk sustainability but stumble at the course
Consumers are more vocal about environment-friendly packaging and products but in India, it is still a premium play for brands
 "Brands talk sustainability but stumble at the course")
Revenge of the challenger brands
Strategy
Why Forever 21 is struggling to maintain its spot on fashion street
Eight years and three partnerships later the American fast-fashion retailer has hit a fresh hurdle in the country. What went wrong?
 "Why Forever 21 is struggling to maintain its spot on fashion street")
What marketers can do to unlock India's booming 'rurban' potential
A just-released study by Nielsen shows how only a third of the country's 600,000 villages account for the bulk of rural consumption
 "What marketers can do to unlock India's booming 'rurban' potential")
Will Discovery's mega entertainment gamble to woo Indian masses pay off?
Brand experts say the risk is huge as the channel has never done fiction-based content at such a large scale globally
 "Will Discovery's mega entertainment gamble to woo Indian masses pay off?")
Airlines focus on customer grievances, image revamp even as traffic doubles
Under fire from policy makers and passengers, SpiceJet, Air Asia, Vistara are getting their wheels up on consumer awareness and employee training
 "Airlines focus on customer grievances, image revamp even as traffic doubles")