Electronics firm BPL is tapping into its's own warehouses to save costs

Electronics firm is tapping into its's own warehouses as well as Amazon's network of fulfilment centres to save costs

Unlike its competitors, consumer durables company BPL neither has the brand equity to play the “price” card nor the sales numbers to derive economies of scale. Therefore, it is all the more critical for BPL to optimise its operations, supply chain and logistics to minimise wastage and safeguard its bottom line.
 
With three factories and eight warehouses in the country, BPL is swiftly moving its goods across India and saving costs to the tune of 3.75 per cent per annum on logistics. This is a significant amount for an electronics company that is making its way back into the