Page 78 - News

TVS Logistics ferries know-how

An acquisition strategy is helping the company add new capabilities

Big Bazaar eyes home decor, kitchen segments to achieve Rs 2,000 cr target

A new campaign by Big Bazaar aims to grab eyeballs for the retailer's largely unnoticed home decor and kitchen segment

Amazon everywhere

The e-commerce giant expects its alliance with Shoppers Stop to strengthen its fashion credentials, wants customers to experience the brand offline

Snippets: Cyber security benefits

IoT adopters report a 24% increase in financial benefits from having strong cyber security

M&M-Ford tie-up: 'Old friends', new ambitions

The domestic utility vehicle major and Detroit auto giant sign a new deal after parting ways 12 years ago, this time to ride the market for electric vehicles

Jupiter drives TVS Motor to second spot in scooters

TVS Motor's flagship scooter brand hits the two-million mark, manoeuvres its way through the clutter, keeps its sights trained on male riders in urban and rural India

Can cola brands create fizz without stars?

Cola brands have to keep the unique positioning intact to avoid over-reliance on celebrity endorsers

Disney reimagines its stores to be more like a vacation

The redesign makes Disney's stores a bit more like its theme parks

Actors vs brand: Stars rain on their own parade

Film marketers hunt for a new formula as actors trip over their personal lives and avowed causes in their attempt to promote their films

Learning platforms that look like Netflix seem to be the way to go: Mcgrath

Interview with Sean Mcgrath, Vice-president, human resources, World Bank Group

Statspeak: The reality of data breaches

Compared to the last six months of 2016, the number of lost, stolen or compromised records increased by 167 million

Cloud migration playbook falls short for critical workloads

Vantage point: Insights from cutting-edge research

Data Tracker: The changing face of the beauty market

Globally, 60% of skincare product launches have a botanical/herbal positioning

PepsiCo's Gatorade powers up for the long run

With a new campaign and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country

Trai lowers IUC: Meet R S Sharma, the man who is calling the shots

The telecom regulator insists his organisation's decision to slash interconnection charges was driven by his understanding of the advances in 4G technology

SBI tops trust and popularity charts

Citibank has the most loyal customers in India, international brands have higher loyalty and trust levels than homegrown banks: Brand Finance

Campus placements: IITs revoke year-old ban on 30 companies

The decision was taken at the 23rd AIPC meeting held at IIT Bombay yesterday

Snippets: Demography advantage

India will rise as an economic superpower, supplying more than half of the increase in Asia's potential workforce over the coming decade

Redefining retail

The new -age retailers need to use technology to create a high-touch environment

Samsung Smart QLED TV commercial: A family affair

Instead of highlighting product features in the advertising for a new range of TVs, Samsung focuses on the strength of father-daughter bonding