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Disney reimagines its stores to be more like a vacation

The redesign makes Disney's stores a bit more like its theme parks

Brooks Barnes | NYT 

Quietly, like a mouse on tiptoe, Disney overhauled its retail store at the Northridge Fashion Center mall in late July. Out went the twisty Pixie Path aisles, the ornate displays, the green walls and the colour-changing fiberglass trees. In came a movie-theatre-size screen, a simplified floor plan, white walls and more items for fashion-conscious adults. What was Disney up to? As it turns out, the Disney Store here was a prototype, and the company has been monitoring sales and consumer feedback as it prepares to revamp its 340-store chain. “We really want to learn as ...

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First Published: Tue, September 26 2017. 22:39 IST