Page 79 - News
Why Brand Kohli is going kosher
Kohli's refusal to endorse cola brands hurts Pepsi, but it also raises many questions about his other brand assignments
 "Why Brand Kohli is going kosher")
The Strategist Quiz (#530)
The Strategist Quiz, September 21, 2017
 "The Strategist Quiz (#530)")
Maruti's Arena will pamper mass buyers
The company knows reimagining existing showrooms won't be easy; so it is working hard to ensure minimum disruptions
 "Maruti's Arena will pamper mass buyers")
Royal Enfield in cruise control mode
The motorcycle maker sees its scale and dominant market share as adequate buffers against Bajaj's recent challenges
 "Royal Enfield in cruise control mode")
How brands are mastering the art of search and sell
Digital marketers are coming to grips with the technology that helps personalise ads for users and streamlines revenues for advertisers
 "How brands are mastering the art of search and sell")
Most watched TV programmes: Reality hooks the urban viewer
Three reality shows figure in the top 5 most watched TV programmes; KBC tops the charts but draws flak on social media
 "Most watched TV programmes: Reality hooks the urban viewer")
We need multiple revenue streams for growth: Tarun Rai
Interview with Tarun Rai, chief executive officer, J Walter Thompson South Asia
 "We need multiple revenue streams for growth: Tarun Rai")
Senior leaders taking action to improve corporate culture, says research
Workplace challenges to create a great culture, according to research
 "Senior leaders taking action to improve corporate culture, says research")
Travel solution providers drive SMEs with adoption of cloud: Research
Vantage point: Insights from cutting-edge research
 "Travel solution providers drive SMEs with adoption of cloud: Research")
Harnessing the power of celebrity
Stars are successfully transforming fans into loyal consumers, beating big brands at their own game
 "Harnessing the power of celebrity")
Cricket on the advertiser's mind
Still the best game in town, but the way brands engage with the sport is changing
 "Cricket on the advertiser's mind")
Godrej Nature's Basket on path to rationalisation
Godrej's grocery retail chain is working to build a new organisational culture before expanding to newer markets
 "Godrej Nature's Basket on path to rationalisation")
Branding in the name of god
How should the creative community deal with growing protests over the use of religious icons, symbols and practices in ads?
 "Branding in the name of god")
HDFC Bank, Airtel, SBI most valued brands
Finance, auto brands dominate the list; Indian top 50 brand valuations grow 21%, faster than China, world
 "HDFC Bank, Airtel, SBI most valued brands")
Ola aligns with millennials, adopts their causes to market services
Company's focus on climate change and attempts to link it to the 'Ola Share' service is not new
 "Ola aligns with millennials, adopts their causes to market services")
Onida turns to the devil, again
The brand is hoping to revive its lost magic with an old mascot. Will it be third time lucky?
 "Onida turns to the devil, again")
Food retailers are strengthening back end to drive efficiency of operations
Swiggy has tried to focus on its business model as a differentiator
 "Food retailers are strengthening back end to drive efficiency of operations")
Organisations need to encourage 'meta-thinking': Martin Reeves
He says, in today's environment a company does not need one approach to strategy, but five
 "Organisations need to encourage 'meta-thinking': Martin Reeves")
42% Indians willing to pay premium for prompt customer service, says survey
It said 66% Indians would discontinue using a brand or product due to poor customer service
 "42% Indians willing to pay premium for prompt customer service, says survey")
Gen Z employees to be more productive with technology: Survey
Vantage point: Insights from cutting-edge research
 "Gen Z employees to be more productive with technology: Survey")