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Balancing pricing schemes based on buyer and product 

A research paper published by the Indian School of Business defines new guidelines for helping firms pick the right pricing scheme based on the nature of heterogeneity in buyers’ consumption levels and valuations for the product. The service industry is rife with dilemmas involving choosing between usage-based pricing and access-based pricing, or how best to combine the two. Consumer-oriented services such as Netflix and Office 365 and enterprise variations of “software as a service” offer access-only pricing, i.e., unlimited use for a flat fee, with a subscription model tied to a time duration