Page 98 - News
Sourav Ganguly powers down the endorsement pitch
Ganguly is the highest paid endorser among retired cricketers
 "Sourav Ganguly powers down the endorsement pitch")
Data Tracker: Gain some, lose some
According to the latest report on global brands, technology is the largest sector by brand value
 "Data Tracker: Gain some, lose some")
Statspeak: Ease of buying
55% of Indian customers claim to shop online because it is more convenient, says report
 "Statspeak: Ease of buying")
Vantage point: Insights from cutting-edge research
Companies fare badly at identifying high-potential employees
 "Vantage point: Insights from cutting-edge research")
Rasna's health trump card
The company takes a fresh shot at portfolio expansion with the launch of a baked sweet snack Vitos
 "Rasna's health trump card")
Jobs outlook cautiously optimistic for next 6 months, says survey
Maximum opportunities will be in 1-8 years experience range, according to the survey
 "Jobs outlook cautiously optimistic for next 6 months, says survey")
OTT players fight for eyeballs
As OTT platforms compete for share, sharper focus on content will bring greater differentiation
 "OTT players fight for eyeballs")
Creative climb
McCann Worldgroup India has made two key changes in its team
Innovation and novelty are key drivers in confectionery: Yogesh Tewari
Interview with marketing director, Wrigley India
 "Innovation and novelty are key drivers in confectionery: Yogesh Tewari")
Nicolas Dumoulin: From bookkeeping to visualising data
The big data world is encouraging CFOs to take a holistic view of their duties
 "Nicolas Dumoulin: From bookkeeping to visualising data")
From Trump, the nationalist, a trail of global trademarks
Trump has cast himself as the anti-globalist president but as a businessman, it's a different story
 "From Trump, the nationalist, a trail of global trademarks")
Parag takes the whey route
The Pune-based dairy company looks to expand its brand footprint with a new launch
 "Parag takes the whey route")
Data Tracker: Click, shoot and play
Mobile gaming accounted for the largest share in the global gaming market
 "Data Tracker: Click, shoot and play")
Campaign Logic: Banking on simplicity
In its campaign, Airtel Payments Bank makes a simple claim: that it will make banking hasslefree
 "Campaign Logic: Banking on simplicity")
Syska, Havells turn the light on personal grooming
Entry of lighting majors has largely seen personal care companies dominate the space
 "Syska, Havells turn the light on personal grooming")
Statspeak: OTA over offline
OTAs across the five countries studied saw higher conversion rates than airline or hotel brands
 "Statspeak: OTA over offline")
Abof's return on innovation
Fashion etailer aims to cut product returns and enhance user experience with the help of technology
 "Abof's return on innovation")
Vantage point: Insights from cutting-edge research
M&A to boost global wealth management market
 "Vantage point: Insights from cutting-edge research")
India the rising ad star of the world
India remains among the top 10 advertising markets, says GroupM
 "India the rising ad star of the world")
Adex growth will be buoyant in 2017, says Pitch Madison Report
Pitch Madison says advertising expenditure will grow 13.5% this calendar year
 "Adex growth will be buoyant in 2017, says Pitch Madison Report")