Page 108 - Supplements

If you want to retire...

I'm looking forward to not having to shave or travel and, instead, potter about the house harassing the dog, growing some bhut jolokia chillies and admiring my bookshelves

Why Brand Jet collapsed within 12 months of celebrating silver jubilee

Price wars, rising costs, and an inability to meet its brand promise have led Jet to the crowded pile of dumped airline brands, say experts

How Usha Silai schools are creating opportunities for women in rural areas

This program has been creating livelihood opportunities for women in low- income rural areas where none existed before

Inside Avengers' marketing juggernaut: How its cult spread far from home

While there was huge hype around the film's release, the Disney team worked out a local context for the story and its characters

Consumers ask brands to respect line between privacy and personalisation

The study found that two-thirds of consumers in India are more likely to make an unplanned purchase from a brand, if the digital content is personalised

How does Funskool keep itself relevant in the age of digital gaming

The toy major adopts a differentiated retail strategy for metros and small towns, pitches itself as a lifestyle choice and an antidote to digital addiction

A 'heritage walk' reveals another fascinating side of Amritsar's history

Amritsar has a quaint and prosaic commercial history

SUV or MUV?

WHICH CAR?

Playing in the big league: Here's how IPL sponsors are hedging their bets

The viewership numbers, even during the league stages, are flattering and in touching distance of the overall figure from last year (411 million versus 414 million)

Brands use humour, ply causes to keep politics out of election pitch

McDonald's, KFC, Samsonite, Benetton and others play safe even as they look to maximise brand salience in election season

The Strategist Quiz #611

The Strategist Quiz #611

Answers to the Strategist quiz #610

Answers to the Strategist quiz #610

My favourite campaign is Amazon's 'Mom Be A Girl Again': Shefali Takalkar

The campaign is real and relatable, and the brand integration is effortless

Meet Gagandeep Kang, first Indian woman elected Royal Society Fellow

Gagandeep Kang talks about the challenges and thrill of breaking new ground

Bed, breakfast and chocolate in a visa-free paradise called Ecuador

Mindo has carved out a unique niche for itself in the developing world: a tourism hub where long-term goals of environmental conservation have taken precedence over the temptation of overexploitation

'Avengers: Endgame' provides closure to an eminently satisfying degree

Amidst all the whams, bams, explosions and crashes, the film's silences are significant emotional tools

Citizen Raj: Surjit Bhalla's book on polls offers a platter of tasty facts

His treatment of developments in all but the last two decades is cursory and at times not convincing

Bait and switch

All in all, Super Deluxe's visual explosiveness might make you want to go outside for fresh air, but not at the risk of missing a second of this blisteringly beautiful movie

A search for meaning

Those sceptical of the power of poetry might find this a tad fanciful, but what's the purpose of poetry if it can't even introduce a willing suspension of disbelief?

Paris is getting a new contemporary art museum: Here's a sneak peek

It will be Paris's second billionaire-funded art space after the Fondation Louis Vuitton