You are here: Home » Companies ¬Ľ News
NBFC stocks: Catching the falling knife could be tricky amid fresh concerns
icon-arrow-left
Music app of YouTube downloaded 15 mn times in a month: Google CEO Pichai
Business Standard

Consumers ask brands to respect line between privacy and personalisation

The study found that two-thirds of consumers in India are more likely to make an unplanned purchase from a brand, if the digital content is personalised

Topics
Online Shopping

Romita Majumdar  |  Mumbai 



online shopping, digitisation

‘Don’t get creepy’, is what consumers are telling brands, withdrawing their loyalties if they find them crossing the line on privacy, according to the Adobe India Brand Content report. While the majority of the consumers surveyed said this, those most irked by insensitive personalisation belonged to the 35-49 age band.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR


Subscribe to Business Standard Premium

Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!

Insightful news, sharp views, newsletters, e-paper, and more! Unlock incisive commentary only on Business Standard.

Download the Business Standard App for latest Business News and Market News .

First Published: Tue, April 30 2019. 23:46 IST

RECOMMENDED FOR YOU

.