Page 242 - Supplements
ITC's Engage perfume TV commercial: A whiff of chemistry
Promises to heighten intimacy of lovers with its product designed for both sexes
 "ITC's Engage perfume TV commercial: A whiff of chemistry")
Honda bikes aim at middle segment
Two-wheeler major looks to enter growth category by bringing in right product from global portfolio
 "Honda bikes aim at middle segment")
The Strategist Quiz (#527)
The Strategist Quiz, August 31, 2017
 "The Strategist Quiz (#527)")
Snippets: Future of HR
HR will take on new wider people remit incorporating, influencing many other aspects of the business
 "Snippets: Future of HR")
Infosys fights to keep the brand off the battlefront
With employees as brand ambassadors, can the company steer its image clear of the present danger?
 "Infosys fights to keep the brand off the battlefront")
Shoe brand Woods casts itself in the millennial mould
The brand takes aims at fashion-conscious youth as it revamps its retail spaces and product lines
 "Shoe brand Woods casts itself in the millennial mould")
How to make an American fashion brand
Social media popularity, not sewing capability, is the secret ingredient
 "How to make an American fashion brand")
Strategic shift: Swiss engineering firm ABB's digital realignment
How the engineering firm's transformation helped it surge ahead in renewables
 "Strategic shift: Swiss engineering firm ABB's digital realignment")
Titan looks to expand digital footprint with Amazon
Titan is the fifth largest watchmaker globally
 "Titan looks to expand digital footprint with Amazon")
Inside, outside and around the Box
The scope for brand creativity is almost limitless, regardless of boundaries
 "Inside, outside and around the Box")
The target is to go to the next 100 million homes: Discovery's Karan Bajaj
Interview with Karan Bajaj, senior vice-president & general manager for South Asia, Discovery
 "The target is to go to the next 100 million homes: Discovery's Karan Bajaj")
Statspeak: With Whom do Indian teens like to go on holiday the most?
Survey findings are based on a study conducted among 17,079 respondents across 28 countries
 "Statspeak: With Whom do Indian teens like to go on holiday the most?")
Safety, security top women car buyers' expectations: Study
Vantage point: Insights from cutting-edge research
 "Safety, security top women car buyers' expectations: Study")
The task ahead for Infosys
What it needs to do to restore confidence and continue to be a preferred employer
 "The task ahead for Infosys")
Unexplored destinations for the curious Indian traveller
Tourism boards around the world are now bringing lesser known destinations a step closer to India
 "Unexplored destinations for the curious Indian traveller")
Miss Transqueen India 2017: A gender-bending beauty pageant
The unique pageant is aiming to show the world that beauty can have various meanings
 "Miss Transqueen India 2017: A gender-bending beauty pageant")
Britain's 'discovery' of India
Unlike the Germans, Britons began to face the hard truths about their colonial empire only recently
 "Britain's 'discovery' of India")
How Argentina's Diego Maradona remains undisputed king of that rugged era
At Mexico '86, Argentina was undeniably Maradona's team
 "How Argentina's Diego Maradona remains undisputed king of that rugged era")
Rafael Nadal to Roger Federer: No clear favourites at the 2017 US Open
For all their celebrated Grand Slam past, Nadal and Federer have never clashed in a US Open final
 "Rafael Nadal to Roger Federer: No clear favourites at the 2017 US Open")
A design project that is giving Arundhati Roy's book a voice and a vision
Nativity, one of the chapters in Roy's new book, features this beautiful Maithili lullaby
 "A design project that is giving Arundhati Roy's book a voice and a vision")