Page 283 - Supplements

OnePlus dials into the mass market with Bachchan as brand ambassador

Chinese phone maker moves away from its digital-only ad strategy

Campaign logic: Plea to parents to stop piling pressure

A new ad by Mirinda presents a sober reflection on the issue of teenagers faced with exam woes

Whirlpool in a modern avatar

The consumer durables player has modified its decades-old logo

Statspeak: Behaviour onboard

A majority of Indians would pay extra to be seated in a "quiet section" if the airline offered one

Vantage point: Insights from cutting-edge research

A lever for professional equality between women and men

Partho Dasgupta: Screen change

Indian villages and small towns are big influencers in the broadcast universe

Manpasand steps into the gap

The company's Fruits Up, a range of carbonated fruit drinks and premium fruits juices

The charge of the locals

The southern market has eight big local brands that compete with Coke and Pepsi

Sonu Gujjar, the man who led the strikes that paralysed Maruti's plants

Sonu Gujjar is supposed to have gone into hiding

TomTom Spark 3: Never lose your way

It keeps track of your route and assists in path tracking so you never get lost again

HTC U Ultra: Reaching for the top

While it is a great phone, it will struggle against cheaper alternatives with similar features

CHESS#1243

India had an arduous championship similar to the Soviet Union, though the field was much weaker

Karen Crouse: Being the world's best golfer

Golfers build their pro careers on the conceit that they are better than everyone else

Mughal poet and swordsman

In a new book, Rahim emerges from the Mughal court as a young man

Zoe Greenberg: A blueprint for feminism

The main proposition of Dear Ijeawele is that feminism is a project that necessarily binds mothers

Mitali Saran: Whose line is it anyway?

You mean this is your own stupid opinion?

Meet Amit Shah's core team of victory spinners

Behind BJP's electoral success is a small army of lieutenants marshalled by Amit Shah

Battling over Shivaji's legacy at the Raigad Fort

It will be interesting to see if the move to preserve Maharashtra's history will go beyond politics

Do you really need all those diagnostic tests?

Due to inadequate regulations and low awareness, doctors often make patients take unnecessary tests

Pre-loved luxury: Why buy when you can rent Sabyasachi or Louis Vuitton

There are enough websites that offer couture on rent and pre-owned designer accessories