Manpasand steps into the gap

“Manpasand Beverages is aggressively expanding its reach in Tamil Nadu to take advantage of the ongoing cola ban in the state. We have built a robust network of dealers and are adequately equipped to cater to the southern markets in the summer. We have also started work on setting up a new plant to cater to the demands of key southern markets,” said Dhirendra Singh, managing director of Manpasand Beverages.

The company’s Fruits Up, a range of carbonated fruit drinks and premium fruits juices, and flagship brand, Mango Sip, are now available at more than 8,000 retail outlets across Tamil Nadu. These outlets include standalone retailers, small provision stores and modern retail stores, such as Reliance Mart and Heritage. 

It plans to enroll more outlets in the coming months and develop a strong team in the state.  “The current situation has benefited us as presently, we are the only fruit juice manufacturing company with adequate capacity to cater to the vast market. We have fast-tracked the construction work for our new manufacturing unit at Sri City and are confident to meet the demands of the consumers in the peak months of summer and thereafter,” added Singh. For him, the ban could not have come at a better time.