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Manpasand steps into the gap

The company's Fruits Up, a range of carbonated fruit drinks and premium fruits juices

Manpasand Beverages. Photo courtesy: manpasand.co.in
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Manpasand Beverages. Photo courtesy: manpasand.co.in

Sohini Das
“Manpasand Beverages is aggressively expanding its reach in Tamil Nadu to take advantage of the ongoing cola ban in the state. We have built a robust network of dealers and are adequately equipped to cater to the southern markets in the summer. We have also started work on setting up a new plant to cater to the demands of key southern markets,” said Dhirendra Singh, managing director of Manpasand Beverages.

The company’s Fruits Up, a range of carbonated fruit drinks and premium fruits juices, and flagship brand, Mango Sip, are now available at more than 8,000 retail outlets across Tamil Nadu.