 "Reinventing traditional broadcasting")
Rural India now has 17 per cent more TV owning households than urban India. This is just one of the interesting numbers from the Broadcast India study undertaken by BARC India – the study covered 300,000 households (HHs), more than 590 districts, approximately 4300 towns/villages and 66 per cent of the urban market. We also now know that the number of individuals watching television in India (780 million) is way ahead of the US (300 million), but this is still less than China (1.27 billion).
For brands and advertisers, these numbers open up a promising future. Not just in terms
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