Page 29 - Supplements

How start-ups are spotting unhappy consumers and addressing their needs

These start-ups spot the unhappy consumer through digital means and then leveraging the latest digital technologies

Finger licking isn't good: KFC lands in soup over viral ad amid coronavirus

KFC has pulled out a series of adverts in the UK featuring customers licking their fingers

TVS looks beyond comfort zone to derisk biz from domestic market pressures

The company hopes its overseas push will help compensate for the slowing sales domestically

With a new ad campaign, YES Bank aims to regain its lost credibility

The bank looks to reassure its depositors with a new print advertisement acknowledging the past and asking depositors to look ahead. Does this help rebuild credibility?

HUL eyes bigger market with VWash, seeks larger presence in pharmacies

On Monday, the company announced it was buying VWash, an intimate hygiene brand from Glenmark Pharmaceuticals

As coronavirus cases spike, social media battles the epidemic of fakes

Google, Twitter, TikTok, Facebook team up with global health agencies and governments to put up the guardrails on the fake trail

Soap success: Medimix reports business surge as coronavirus spreads

The medicinal soap brand is seeing a sharp spurt in demand across the country

Coronavirus: Health scare forces work from home, but is India Inc ready?

India Inc has embraced remote working because of a health scare. But there are important lessons on enabling infrastructure, managing remote teams and ensuring productivity...

The Strategist Quiz #657

The Strategist Quiz #657

Answers to the Strategist quiz #656

Answers to the Strategist quiz #656

Cadbury's advertising has always been incredibly powerful: CMO KFC India

"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling

Mercedes Benz redefines the luxury label to plot a millennial trail

Once a symbol of societal status, the auto brand is remaking itself in the mould of its new consumers as one that marks brash ambition and youth

Amul to Dettol: Brands go viral with safety messages about coronavirus

From advisories and warnings to smart witticisms, brands across categories are reaching out to consumers over the shadow of Covid-19

Missing in Action: the unfinished stories of India's lost soldiers

This intensely researched book opens up a crucial and uncomfortable chapter of military, political and diplomatic history that few care to visit

Nestle India's resurrection from Maggi debacle is virtually unparalleled

During the year, Nestle India strengthened its distribution base, sales capabilities and execution skills to secure the leadership position in most categories

Winner takes all: Big fish swallow the small ones amid demand slowdown

There has been a steady rise in market concentration in several sectors across manufacturing

Meet Bhaskar Bhat, the disruptor MD who pushed the frontiers of Titan

The credit for Titan's success goes to former managing director Bhaskar Bhat, who has won the Business Standard CEO of the Year award for the second time in seven years

Binge-fight the virus with the best online shows and films going

Nikita Puri lists the best shows and films to watch online as you ace social distancing

The language of Delhi

Katyal, as his many fans would already know, also creates a queer map for Delhi

Yes, I'm turning 50. No, I'm not really ready

You're better at spotting trends, because you've witnessed so many of them