Page 37 - Supplements

Aide and abet

In epic literature, the chief aide is painted in many shades of grey too

Why I love wine

With spirits, one gets drunk; with beer you mostly burp

British chef Marco Pierre White can cook up a storm in more ways than one

Reality TV is cynical by nature. They are trying to find negativity and feed you controversies in the name of food. It's pretentious

A bakery called Bangalore Connection 1888 offers a slice of the city's past

A reinvented bakery called Bangalore Connection 1888 tries to reclaim a piece of the city's past

'The Story of Yoga': Alistair Shearer focuses on growth of yoga in the West

The Story of Yoga carefully explains how this pre-eminent form of communal exercising in the West is a mere subset of a larger universe whose ultimate goal is self-actualisation

Wendell Rodricks: A tribute to a genuine, loving friend of the universe

My last communication from Wendell was four months ago when I was in Goa

Equality at home

The march for the equality of the sexes seems to fall apart at the family hearth

The mood in Dhannipur, a village in Ayodhya, chosen for the 'Babri Masjid'

A village outside Ayodhya city has been identified as the 'prominent' site for a mosque to replace the Babri Masjid. Is anyone excited? Ritwik Sharma finds out. Photos by Sanjay K Sharma

For Valentine's Day, brands look for love in the age of social media

Brands spiced up the message of love with social causes and share-able videos

Bisleri banking on new recipe but intense competition may make going tough

So what gives the company hope that it will be second time lucky?

Discounting is an easy tool but will always be short-lived: RailYatri CEO

With standardisation of service and convenience, more customers have started considering buses as an intercity travel option, Manish Rathi tells Shubhomoy Sikdar

Ola takes on Uber with its safety pitch as it drives operations to London

Safety is high on its mind and Ola is bringing in an AI enabled safety feature, 'Guardian'

Speech and voice recognition industry set to grow by 41% in 2020: Report

The report focuses on the market of voice technology in India, the perception of voice assistants, home management with use of voice and data security concerns.

India among top 3 countries confident about retaining jobs in future

Nearly two-third believes that their current jobs will be replaced by automation

Fine tune the opportunity

In part one of a two-part series, the author talks about how startups can identify a need gap

With a digital persona, Mother Dairy looks to wear a millennial label

The dairy major goes for a brand refresh with new packaging and sharper digital tools, looks to set itself apart from clutter in the dairy market

Brands turn to social media influencers for fresh looks, wider audience

Social media networks aced the persuasion game, as influencer marketing proved to be the fastest route to customer acquisition in 2019

Unlike tactical cashbacks, loyalty plans are strategic: Payback India CEO

The design of a loyalty programme needs to ensure that there is a clear and defined objective, says Gautam Kaushik

Answers to the Strategist quiz #650

Answers to the Strategist quiz #650

The Strategist quiz #651

The Strategist quiz #651