Page 412 - Supplements
A photographer shares his frames from the fringes
Puerto Rican photographer Manuel Rivera-Ortiz talks about how his own history informs his bond with Indians on the margins
Consumers walking away from iconic food brands
Eating habits are changing and food companies are struggling to keep up with new-age consumers
 "Consumers walking away from iconic food brands")
Younger consumers don't have loyalty issues: Nick Foley
Interview with President, South East Asia Pacific & Japan, Landor
 "Younger consumers don't have loyalty issues: Nick Foley")
IPTL 2 keeps its sponsors; gets a new team
Coke and Qatar stay on as key patrons; a Japanese team joins the league
 "IPTL 2 keeps its sponsors; gets a new team")
Sony rethinks its game
New audiences and a new rating system has the brand under pressure, forces the broadcaster to reboot
 "Sony rethinks its game")
We are working to create a meaningful m-wallet ecosystem: Pradeep Sampath
Interview with COO, MMP Mobi Wallet Payment Systems Limited
 "We are working to create a meaningful m-wallet ecosystem: Pradeep Sampath")
Look before you leap: The benefits of A/B testing
A simple error can send thousands of marketing dollars down the drain. Here is how A/B testing can help
 "Look before you leap: The benefits of A/B testing")
Crafting stories, building brands
Advertisers are increasingly using an old-world tool to reach out to consumers hooked to new-age screens; industry experts debate whether long format advertising lives up to the hype around it
 "Crafting stories, building brands")
 "Invest in workspaces that facilitate collaboration")
Book Extract: A connected culture
Ford Motor's former CEO Allan Mulally wanted leaders to openly share the obstacles they faced
 "Book Extract: A connected culture")
Customer experience biggest differentiator in e-commerce
The report identifies customer experience as the most important differentiator of a digital commerce service as price becomes transparent across sites
 "Customer experience biggest differentiator in e-commerce")
OLX: From the seller to the buyer
OLX's new campaign aims to remove the stigma attached to buying used goods
 "OLX: From the seller to the buyer")
 "The Strategist Quiz (#434)")
 "Answers to last week's quiz (#433)")
Get ready for digital dialogue
The dashboard reflects the state of digital marketing adoption in the region with respect to 4 key areas
 "Get ready for digital dialogue")
Boxer Amir Khan rolls with the punches
Besides fighting Manny Pacquiao, British boxer Amir Khan wants to channel boxing talent in India and Pakistan
 "Boxer Amir Khan rolls with the punches")
India: A country of cyberbullies?
A recent Intel Security report shows that a worrying number of Indian children are becoming victims as well as perpetrators of cyberbullying
 "India: A country of cyberbullies?")
Nandan Nilekani's recipe for a start-up government
Nandan Nilekani and Viral Shah's Rebooting India uses their experience at UIDAI to argue for technological solutions they claim will revitalise India
 "Nandan Nilekani's recipe for a start-up government")