Get ready for digital dialogue

In a rush to embrace the digital, marketers are losing sight of creativity and content integration, says a report by Adobe and the CMO Council. The report says creative empowerment and content are critical to delivering a compelling customer experience across digital and real-world touchpoints

APAC DIGITAL MARKETING PERFORMANCE DASHBOARD

The following findings (in percentage) are derived from a survey conducted across Asia-Pacific by the CMO Council during the third quarter of 2015. The dashboard reflects the state of digital marketing adoption in the region with respect to 4 key areas. All ratings are on a scale of one to 10.