Page 433 - Supplements
Mataji and Pitaji
I don't refer to my brothers' wives as "bhabiji" at all. I call them by name. Mom and Pop have replaced Mataji and Pitaji
Hardik Patel, the face of the Patidar protests
Hardik Patel, barely 22, has emerged out of the blue to shake the BJP in the state where it is most powerful. The author traces the journey of the man who has put Gujarat on the edge
 "Hardik Patel, the face of the Patidar protests")
What Nestle & Unilever can learn from Flipkart on dealing with brand crises
Lessons from Flipkart's 'Big Billion Day Sale'in 2014 and how they handled customer disappointment and prevented a social media disaster
 "What Nestle & Unilever can learn from Flipkart on dealing with brand crises")
Not much to cheer for Yippee!
ITC's noodle brand has been caught in the Maggi crossfire. Can it turn the tide in its favour?
 "Not much to cheer for Yippee!")
Discovering India, Discovery style
The network is strengthening its India footprint and finding a global audience for its shows made locally
 "Discovering India, Discovery style")
Britannia bakes a new batch
The biscuit maker is relaunching its best-selling brand with a new logo, look and taste
 "Britannia bakes a new batch")
Brands in shining armour
In a world wired to digital media 24x7, image management practices need an overhaul
 "Brands in shining armour")
Saina serves up an ace
Badminton champ races to the top of the endorsement league of female athletes
 "Saina serves up an ace")
Asus Zenfone 2 Laser: Minimalistic, yet sleek & sharp
You might be curious to know what this 13MP Laser focus camera is all about and how it works
 "Asus Zenfone 2 Laser: Minimalistic, yet sleek & sharp")
Is there a business case for flexible working?
Experts debating merits and demerits of flexible working for some years now. But as an employer, what are your liabilities? More importantly, what are things you ought to keep in mind to make this str
 "Is there a business case for flexible working?")
HP Pavilion x360: The transformer
As for performance, the device doesn't lag or heat up too quickly
 "HP Pavilion x360: The transformer")
MotoG Third Gen: Great hardware, with a few quirks
Most MotoG users had high expectations from the third generation MotoG
 "MotoG Third Gen: Great hardware, with a few quirks")
G is for Google
G is also for genericisation
 "G is for Google")
 "Managing the data deluge")
 "The Strategist Quiz (#423)")
Creative vision
Pal takes over from Shriram Iyer, who recently moved on to Mullen Lintas as national creative director
Cos focus on predictive analytics to plan for critical position vacancies
The study found that a majority of organisations reported that improving the health of their talent pipeline is an essential outcome of their succession management
 "Cos focus on predictive analytics to plan for critical position vacancies")
Millennials consider social networks central to their financial decisions
The study revealed that 60 per cent of this group consider social networks as a must have for making a financial decision
 "Millennials consider social networks central to their financial decisions")