Business

India's cricket sponsorship market crowded, expensive at the top: EMW CEO

EMW Global CEO Michael Rocha-Keys says India's cricket sponsorship market is crowded and expensive at the top, but emerging athletes, digital content and overseas markets offer room for growth.

Mumbai Marathon ranks 21st globally, wins emerging markets impact award

The 2026 Brand Finance study examined the strength, appeal and wider economic and social contributions of marathon brands across nine international markets

India leads US, Germany in viewing sports sponsorship as audience test

In a Nielsen survey of six markets, 61 per cent of Indian marketers saw sports sponsorship as a way to test new audiences, while 42 per cent measured returns across traditional and digital media

JSW Sports lands Kajaria, CREX and others as Hong Kong Sixes partners

The Hong Kong Sixes, known for its fast-paced six-a-side format, provides a different commercial proposition from conventional international cricket tournaments

IPL's $17 billion franchise values signal a premium on future growth

Sportico values IPL franchises at about $17 billion. How revenue sharing, media rights and limited ownership opportunities support team valuations.

WPL 2027 auction: All five teams' budgets, squad needs and key targets

WPL 2027 auction: Check all five teams' purses, available slots, squad needs and potential targets as they look to fill 27 vacancies in Kochi today

Ashes, India series drive Cricket Australia to A$81.8 million surplus

Cricket Australia posts an A$81.8 million surplus after a loss in FY25, but expects losses over the next two financial years as its international touring schedule changes.

IPL 2027 auction in Goa on December 16; retentions due November 15: Reports

The day-long mini-auction will coincide with India's second ODI against Sri Lanka in Bengaluru and will be the last in the current cycle before a mega auction ahead of the 2028 season

Kia selects four young Indians for Australian Open 2027 ballkids role

Kia India selects four young Indians for the Australian Open 2027 ballkids programme after national trials involving 60 shortlisted participants in New Delhi.

Skechers adds four Indian runners to its elite performance running roster

Priti Lamba, Dharmender Kumar, Lovepreet Singh and Aarti Pawara join Skechers' elite roster, with all four competing in its AERO Elite footwear during the domestic running season.

Lxme joins Indian Women's League as title sponsor ahead of 2026-27 season

The multi-year sponsorship follows Capri Sports' 15-year commercial agreement with the AIFF, as eight clubs prepare for the IWL's 2026-27 season beginning on November 13

SA20 aims to strengthen its position among the world's top T20 leagues

Smith credited Cricket South Africa (CSA) with making difficult decisions in the league's early years to secure a suitable window in an already packed international cricket schedule

Hellmann takes over as Eintracht Frankfurt CEO after Krosche steps down

The German club said Hellmann will also take on the role of board member for sport on an interim basis following the departure of Markus Krosche at his "own request."

US soccer fandom jumps to 75.2 million after World Cup 2026: Nielsen report

Nielsen's Fan Insights data showed that US soccer fandom grew 27 per cent between 2022 and 2026, adding 16 million fans over five years

Indian Super League 2026-27 garners 65 million YouTube views in first week

NorthEast United FC versus Mohun Bagan Super Giant was the most-viewed fixture on the English feed, recording 17 million views

Sachin Tendulkar partners with OpenAI to drive wider adoption of ChatGPT

Tendulkar announced the collaboration on X, saying he was looking forward to exploring new possibilities with ChatGPT and sharing what he found useful

Netflix secures exclusive rights to broadcast 2030 FIFA World Cup in Spain

Under the arrangement, one match on every matchday will be available free of charge, while a national free-to-air broadcaster will show every Spain match

Virat Kohli makes Linkedin debut after choosing equity over endorsement

Kohli reportedly turned down a renewal offer worth Rs 300 crore over eight years from Puma, choosing an equity-based partnership with Agilitas Sports instead

India's poor Asiad medal haul sparks scrutiny of sports funding for LA 2028

India finished fourth at the Aichi-Nagoya Games with 85 medals, comprising 21 gold, 27 silver and 37 bronze, compared with 106 medals at Hangzhou in 2022

Skechers, UFlex join DDCA as sponsors for Delhi's 2026-27 domestic season

DDCA president Rohan Jaitley said the partnerships were part of the association's efforts to strengthen its commercial relationships and provide institutional support to its teams