Business

Birla Estates named principal sponsor of Gujarat Titans for IPL 2026

Birla Estates' partnership with the Gujarat Titans reflects the company's focus on connecting with India's youth and fostering shared experiences beyond real estate.

RCB on Sale: Why Diageo is exiting Bengaluru-based franchise after IPL win

Months after RCB's first IPL crown, Diageo plans to sell both the men's and women's teams. Strategic reasons, valuation, and timeline explained.

Sachin Tendulkar launches sportswear and athleisure brand TEN x YOU

The Bengaluru-based brand offers cricket-specific footwear and lifestyle apparel, marking the cricket legend's foray into India's booming athleisure market

AIFF approves balance sheet, reports Rs 18.45 crore surplus for FY

There is speculation that the AIFF may make a mention to the Supreme Court to review the addition of Article 25.3 (c) in the draft constitution but no official was willing to speak on the matter.

Tottenham face £4.5bn takeover bid led by Brooklyn Earick Consortium

According to reports, Earick and his group offered £3.3 billion ($4.4 billion) to take control of Tottenham Hotspur.

BCCI invites bids for India's lead sponsor; no jersey sponsor at Asia Cup

BCCI opens bids for Team India's lead sponsor after Dream11's exit. Applications close on September 16 under strict eligibility and compliance rules.

297% jump: ICC Women's World Cup 2025 prize pool hits record $13.88 mn

ICC announces record $13.88 mn prize money for Women's World Cup 2025, a 297% surge from 2022, surpassing men's World Cup pool and marking a historic milestone.

Domestic Leagues to European Cricket: Real-Money Gaming ban sparks ripples

Dream11 exit after India's gaming ban leaves state leagues, IPL, broadcasters and European cricket facing major financial losses and sponsorship gaps

Ajay Devgn joins ISPL as Ahmedabad team owner, expanding league's reach

Known for his strategic investments in tennis, MMA, and cricket ventures, Ajay Devgn brings both experience and energy to the ISPL.

How Europe's Top football leagues differ in style, stars, and spending

A closer look at their approaches reveals why Europe's domestic battles and the Champions League remain football's ultimate theatre.

Bets are off: How ban on online money games could reshape sports industry

Significant funding source for various teams and leagues at risk of drying up

Cricket's popularity dips as basketball, MMA, F1 ignite youth sports fandom

Basketball and motorsport have recorded the sharpest climbs, each adding four percentage points since 2019, according to Nielsen Fan Insights 2025 study

BCCI on Dream11 exit: Will ensure not to indulge with such firms in future

BCCI and Dream11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill, 2025, was passed, says BCCI secretary Devajit Saikia

Explained: How Dream 11's sports business affected by Online Gaming bill?

Alongside Dream11, My11Circle contributes significantly, paying Rs 125 crore annually to remain an official fantasy partner of the Indian Premier League.

Real Money Game ban: Will India play Asia Cup 2025 without jersey sponsor?

The new legislation on online gaming has disrupted cricket's biggest sponsorship contract

Prize money for Durand Cup 2025 winners announced at Rs 1.21 crore

The winners of the 134th edition of the Durand Cup will walk away with a prize money of Rs 1.21 crore, the highest champion's purse in the 137-year history of Asia's oldest football tournament.

Jinxed? Dream11 joins list of BCCI team sponsors to face legal troubles

With Dream11 now facing legal trouble, they are part of an unwanted list of BCCI team sponsors to find themselves in some sort of operational trouble

Tennis evolves digitally with ATP-TikTok partnership to engage new fans

A central focus of the ATP TikTok partnership is player engagement. The ATP wants more athletes to embrace the platform as a tool for storytelling, giving fans a glimpse into life off the court

US Open 2025: $1 mn prize, star line-ups make mixed doubles a top draw

The mixed doubles event of the US Open 2025 saw an increase of $800,000 from its preceding edition

Newcastle United sign Jacob Ramsey from Aston Villa in $53 million deal

Ramsey, who has signed a long-term deal at St James' Park, will wear the No. 41 shirt in Premier League 2025-26 season