Business

Mercedes-Benz India becomes title partner of Indian Padel Tour 2026-27

The 2026-27 season will feature 19 professional tournaments across 10 cities, beginning in Mumbai in August 2026 and concluding in Bengaluru in June 2027

ASICS joins 2026 NMDC Hyderabad Marathon as official sports goods partner

As the official sports goods partner, ASICS will support the 2026 edition and use the platform to engage with the country's growing community of recreational and competitive runners

BCCI begins tender process for home events title sponsorship rights

The cricket board issued an Invitation to Tender (ITT), inviting entities to bid for the rights through a competitive process

Fifa World Cup's $871 mn jackpot: How football built its richest prize

Spain earned $51 million after beating Argentina in the 2026 final, but the record payout is only one part of a commercial machine that now towers over most global sports bodies

The World Cup's business divide: FIFA cashes in, host cities pay the price

The first-ever 48-team World Cup has rewritten the commercial playbook. Expanded from 64 to 104 matches, the tournament has created more broadcast hours and sponsorship inventory

Spain vs Argentina: Business cup to brim on World Cup final night

Spain-Argentina match promises windfall for eateries, pubs, delivery platforms

Beyond match days, sports jerseys emerge as India's latest fashion category

As fans embrace jerseys beyond stadiums, brands are targeting a growing middle market between premium official merchandise and dirt-cheap knock-offs

Are broadcasters bound to show Infantino? Inside Fifa's TV power, economics

Broadcasters are not explicitly ordered to show the Fifa president, but a compulsory global feed, dignitary-shot rules and Fifa's stake in its producer keep Gianni Infantino on screens worldwide

England-Argentina tops France-Spain in ticket pull despite lower team value

France and Spain have a combined squad value of $3.137 billion, against $2.475 billion for England and Argentina. Yet England-Argentina semifinal tickets are priced higher than France-Spain.

Norwegian Air honours FIFA World Cup bet with British Airways logo

Honouring its promise, Norwegian Air replaced its Instagram profile picture with British Airways' Speedmarque logo shortly after the England vs Norway FIFA World Cup quarter-final match

JSW announced as India's performance, lifestyle partner for 2026 CWG, Asiad

The official Team India merchandise for the CWG and Asian Games 2026 will be available through the JSW Inspire website from July 15, while sales on Myntra and Ajio will begin on July 23

Sourav Ganguly follows Sachin and Dhoni into India's sports biopic club

Rajkummar Rao's first look as the former India captain adds another chapter to Bollywood's long-running fascination with sporting legends, with cricket continuing to dominate the genre

Wimbledon's £64.2 mn prize fund tests its tradition-first business model

The men's and women's singles champions of Wimbledon 2026 will each receive £3.6 million (about $4.93 million), while first-round losers are guaranteed £80,000 (about $109,600)

Olise set to break Neymar's record with blockbuster Real Madrid transfer

According to media reports, Real Madrid are preparing a world-record €223 million bid for Bayern Munich winger Michael Olise

CCI clears Aditya Birla-led consortium's ₹16,660 cr buyout of IPL team RCB

In March this year, United Spirits Ltd (USL) announced the sale of IPL franchise Royal Challengers Bangalore (RCB) in a Rs 16,660 crore all-cash deal to the consortium

From burgers to pizzas, Fifa nights drive food delivery orders in India

World Cup 2026 viewership in India is driving late-night demand for burgers, pizzas, fries and beverages on food delivery platforms

IOC athlete grant: Why $10,000 payout may not stretch Olympic finances

The IOC's plan to pay eligible Olympians $10,000 marks a historic shift in athlete support, but its multibillion-dollar Olympic-year revenue suggests limited financial pressure

Five IPL franchises enter Hurun India 500 as sport turns asset class

KKR, CSK, RCB, RR and PBKS' combined valuation of over Rs 71,000 crore marks a turning point for Indian sport, showing IPL teams as mature businesses, not just cricket franchises.

Asics, Rohan Bopanna academy join hands to nurture young tennis players

The partnership will provide product access, performance education, clinics, masterclasses and support to tennis professionals at Rohan Bopanna Tennis Academy (RBTA)

IPL insurers may see fewer claims this year on lower weather disruptions

Insurers' loss ratio is estimated at 60-70%, 10-15 percentage points lower than last season