Business

IPL 2026 sets new viewership record with 515 million opening weekend reach

The opening matches generated a staggering 32.6 billion minutes of watch-time, marking a 26% increase compared to the previous season's first two games.

Tough overs begin as IPL rights likely to stagnate at $5.4 billion

The next cycle offers no lift, with broadcasters staring at losses of over $1.75 billion

IPL 2026: Gujarat Titans boost brand growth with 37 partners onboard

At the centre of the Titans' commercial structure is a well-established on-kit portfolio. Birla Estates continues as the principal partner, occupying the prime front-of-jersey position

From $100 mn to $1 bn: How IPL teams' valuations have surged since 2008

RCB and Rajasthan Royals raked in over $1 billion from the fresh sale. Here's a look at current owners, past deals and how franchise brand valuations have grown

Kal Somani buys IPL team Rajasthan Royals in landmark $1.6 bn deal

Somani, who previously held a minority stake in the franchise, will now lead a consortium that includes backing from Walmart-linked investors, along with prominent American business families.

IPL vs NFL, NBA and EPL: How India's T20 powerhouse stacks up globally

Two multi-billion-dollar franchise deals have put the IPL in the global spotlight, but how does it compare with the NFL, EPL and NBA in size, revenue and influence across world sport

As RCB, RR become billion-dollar teams, can franchise economics keep up?

As RCB and Rajasthan Royals hit billion-dollar valuations, investors are betting on scale and scarcity but the real test lies in cash flows, growth and exit strategies

RCB, RR deals signal IPL's shift from a cricket league to an asset class

This isn't just about two franchises surpassing a symbolic valuation milestone. It is about the IPL emerging as a sustainable business and not just a cricket league

Why IPL teams are worth billions: Decoding RCB and RR's valuation playbook

RCB and Rajasthan Royals' billion-dollar deals reveal how IPL teams are valued, from media rights and cash flows to brand power, scarcity and future growth expectations

Billion-dollar IPL deals: Do team valuations add up or signal influence?

Record-breaking sales of Royal Challengers Bengaluru and Rajasthan Royals highlight IPL's rapid growth, but raise questions on returns, valuation logic and motivations behind team ownership

RCB sold for $1.78 bn to Aditya Birla, Times of India-led consortium

Bengaluru-based franchise is being acquired from United Spirits Limited (USL), a subsidiary of Diageo plc, in a deal that values RCB at $1.78 billion (around ₹16,600 crore)

Here's how West Asia conflict can disrupt Dukes cricket ball supply

The Dukes ball's multi-country production model has exposed it to global logistical shocks at a crucial time in England's cricket calendar

Haaland backs Norway Chess expansion with new tour investment

Norway Chess has taken a major step with the launch of TCWCT, which has been approved by the International Chess Federation (FIDE) for a minimum of 16 years

Mauricio Pochettino bags $ 5M in first 7 months as USA football coach

Pochettino was announced as Gregg Berhalter's replacement on Sept. 10, 2024, and received USD 5,016,917 in the fiscal year that ended March 31, 2025

Uniqlo announces star pacer Jasprit Bumrah as India brand ambassador

Bumrah, known for his calm demeanor and precision on the field, embodies the understated confidence that UNIQLO aims to represent through its clothing line.

Ronaldo returns to Spanish football! Buys minority stake in UD Almería

While the financial details of the deal remain undisclosed, Al-Khereji acquired the club for €100 million to secure majority ownership.

Swaraj Tractors reappoints MS Dhoni as brand ambassador for new campaigns

The renewed deal will see Dhoni feature in multi-platform campaigns as Swaraj prepares to introduce new offerings tailored to evolving agricultural requirements

Here's how dropping a single F1 spot can shave millions off team's earnings

Below is a breakdown of how the 2025 Constructors' Championship positions translate into approximate earnings.

Ravi Bishnoi backs tech brand Edify as brand ambassador and investor

The partnership signals Edify's intent to accelerate brand-building efforts as demand for affordable, high-performance computing continues to grow across the country.

T20 WC: ICC, Coca-Cola join hands to launch initiative for cleaner stadiums

Initiative will leverage structured recycling and collectible merchandise to transform stadium waste management into a fan-led sustainability movement during the T20 World Cup