Business

US soccer fandom jumps to 75.2 million after World Cup 2026: Nielsen report

Nielsen's Fan Insights data showed that US soccer fandom grew 27 per cent between 2022 and 2026, adding 16 million fans over five years

Indian Super League 2026-27 garners 65 million YouTube views in first week

NorthEast United FC versus Mohun Bagan Super Giant was the most-viewed fixture on the English feed, recording 17 million views

Sachin Tendulkar partners with OpenAI to drive wider adoption of ChatGPT

Tendulkar announced the collaboration on X, saying he was looking forward to exploring new possibilities with ChatGPT and sharing what he found useful

Netflix secures exclusive rights to broadcast 2030 FIFA World Cup in Spain

Under the arrangement, one match on every matchday will be available free of charge, while a national free-to-air broadcaster will show every Spain match

Virat Kohli makes Linkedin debut after choosing equity over endorsement

Kohli reportedly turned down a renewal offer worth Rs 300 crore over eight years from Puma, choosing an equity-based partnership with Agilitas Sports instead

India's poor Asiad medal haul sparks scrutiny of sports funding for LA 2028

India finished fourth at the Aichi-Nagoya Games with 85 medals, comprising 21 gold, 27 silver and 37 bronze, compared with 106 medals at Hangzhou in 2022

Skechers, UFlex join DDCA as sponsors for Delhi's 2026-27 domestic season

DDCA president Rohan Jaitley said the partnerships were part of the association's efforts to strengthen its commercial relationships and provide institutional support to its teams

India a key market as SA20 looks to widen global audience: COO Lynn Naude

In an interview with Business Standard, SA20 COO Lynn Naude discusses sponsorship renewals, affordable tickets, Indian audiences and why strengthening the existing six franchises remains the priority

Coca-Cola launches golden can for Spain World Cup win: All you need to know

The special-edition can is part of Coca-Cola's 'Own a Piece of History' campaign and features the FIFA World Cup Trophy along with the date of Spain's historic victory

T20 Mumbai League: Aspect Sports wins ninth franchise for Rs 106.88 crore

The Navi Mumbai franchise rights run for six years, with a first-season fee of Rs 12.21 crore; the MCA says the new team will widen the league's reach and create opportunities for local players

Asian Games 2026: YES Bank launches nationwide campaign for Team India

The bank's campaign for the Aichi-Nagoya Games includes a film airing in seven languages on more than 25 TV channels, alongside print, outdoor and digital advertising

Manchester United posts record £677.6m revenue, but £43m loss persists

Wages fell to a six-year low and operating profit returned, but £69.6 million in net financing costs weighed on the club as debt rose to £689 million and cash remained tight

Kylian Mbappe leaves Nike after 20 years; partners with Swiss brand On

Mbappe had been associated with Nike since he was nine years old. His contract with the US sportswear giant expired on July 31, ending a relationship that lasted almost 20 years

Kerala sports-tech startup Dartle raises $100,000 to expand US footprint

Dartle operates a vertical business-to-business (B2B) software-as-a-service (SaaS) platform designed for youth sports and football academies

Beauty shelves to training rooms: How collagen has found a place in sport

Collagen is generally consumed as peptides or powder, particularly by athletes returning from injury and those competing in sports that place greater loads on the body

Asian Games 2026: How govt spent Rs 800.7 crore on athletes' preparations

The Sports Ministry reported Rs 702.86 crore in training calendar spending and Rs 97.84 crore from TOPS as India prepares to send 501 athletes, including 310 debutants, to Japan

BBL privatisation draws IPL owners as global franchise race widens

Cricket Australia has opened the door to private investment in Big Bash League teams, drawing interest from IPL owners already building franchise networks across major T20 leagues

Lionel Messi set to become majority shareholder at Spain's Eldense club

Lionel Messi is set to become the majority shareholder at Eldense, the Spanish second-division football club, marking a move into club ownership.

LIV Golf at a crossroads after Saudi funding exit; what happens next?

LIV Golf is a professional men's golf league that was launched in 2022 with financial backing from Saudi Arabia's Public Investment Fund

Campa, SBI Life and ChatGPT announced as BCCI's new associate partners

The three partnerships will begin with India's home series against the West Indies and cover the Board's home international cricket commitments until March 2028