In non-AC conditions, comfort temperatures are up to 34.4°C, while in AC conditions they are as low as 25°C
AC makers get creative with their advertising
Price hike to dampen sales across market, consumers may opt for lower star models
In India, spring unlike in the West is short and summer starts soon after winter
Blue Star Ltd Joint MD B Thiagarajan said the company should clock a 15-20 per cent rise in revenue
A 1.5 tonne, 5-star rated split AC that now costs Rs 40,000 could cost less than Rs 30,000 by 2018