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Brand Trust

Regaining trust in the era of AI requires stronger norms and oversight

A Graphite study of 65,000 English-language web articles found that before ChatGPT, about 5 per cent of those were primarily AI-generated

Regaining trust in the era of AI requires stronger norms and oversight
Updated On : 20 Feb 2026 | 11:13 PM IST

Quick commerce unicorn Zepto starts testing new feature 'Swap & Save'

Zepto's new feature suggests lower-priced alternatives to items in user carts, starting with ice creams, while also announcing Zepto Atom for brand analytics

Quick commerce unicorn Zepto starts testing new feature 'Swap & Save'
Updated On : 15 May 2025 | 7:37 PM IST

Dell Laptops continues to be India's most trusted brand, says report

The technology company was followed by auto company Honda and e-commerce giant Amazon

Dell Laptops continues to be India's most trusted brand, says report
Updated On : 30 Mar 2024 | 1:00 AM IST

No place to hide

Brands can no longer use transparency as an empty slogan, they need to walk the talk

No place to hide
Updated On : 09 Jul 2017 | 11:49 PM IST