Page 2 - Digital Advertisement
Kajaria Tiles' ad campaign breaks conventions, stands out amid clutter
Kajaria is the largest tile manufacturer in India and leads the category in every single parameter -- capacity, production volume, sales figures, variety of designs and of course, the turnover
 "Kajaria Tiles' ad campaign breaks conventions, stands out amid clutter")
Customise solutions and deliver targetedly: Mindshare South Asia COO
The principle is to serve the consumer in the best possible manner, says Mindshare's South Asia COO Amin Lakhani
 "Customise solutions and deliver targetedly: Mindshare South Asia COO")
No beating about the bush: Digital turns table on taboo conversations
Brands that once beat around the bush on mainstream media are shattering the silence around forbidden topics, on social media
 "No beating about the bush: Digital turns table on taboo conversations")
Meet the techie who devises digital poll campaigns over a round of golf
Bhargav Patel's firm IQM uses programmatic advertising, an AI-based technology to deliver the right message to the right voter
 "Meet the techie who devises digital poll campaigns over a round of golf")
Digital advertising fraud ecosystem stirs up a $1.63-billion scam
Online deception threatens to jeopardise the digital transformation journey of brands, says a new report on ad frauds in India
 "Digital advertising fraud ecosystem stirs up a $1.63-billion scam")
Facebook, Google's digital advertising dominance crushing ad firms: Report
The number of independent and smaller ad tech companies has fallen 21 per cent since 2013 to 185 in the second quarter of 2018
 "Facebook, Google's digital advertising dominance crushing ad firms: Report")
Digital advertisement spends to grow by 31% by 2021: KPMG report
Rising internet penetration in rural India, rapid growth of digital payments has further strengthened the digital infrastructure
 "Digital advertisement spends to grow by 31% by 2021: KPMG report")
