Flipkart In Small Towns
High-end, premium brands pivoting from metros to smaller towns: Tata CLiQ
High-end and premium brands are making a big geographical pivot from metros to smaller towns in India, according to a Tata CLiQ Luxury compilation that reviews India's evolving luxury landscape. It also found that luxury buyers - led by a woke Gen Z - are increasingly conscious of responsible consumption with an eye on sustainability quotient. Fuelled by the purchasing power of mature millennials and the rising Gen-Z demographic, the digital economy is reshaping consumption patterns and values, thus transforming how, when, and why consumers connect with brands and businesses, said Tata CLiQ Luxury's latest compilation - Thinking Beyond the Cart: Elevating Luxury E-commerce,' that deep dives into the luxury trends in 2025 and beyond. Listing out the broad trends, it noted that high-end and premium brands are making a big geographical pivot from metros to smaller-town India and that the new luxury consumer is educated, and well-wired. A growing quest for behind-the-scenes intel has m
 "High-end, premium brands pivoting from metros to smaller towns: Tata CLiQ")
These tech firms are taking the e-commerce battle to India's hinterlands
How social commerce firms are democratising e-retail by tapping community group buyers from tier-2 and smaller towns across India
 "These tech firms are taking the e-commerce battle to India's hinterlands")
With $280 mn war chest, Udaan to fight Flipkart and Amazon in little India
The B2B e-commerce startup, backed by investors such as Lightspeed, DST Global and Tencent, plans to further increase warehousing capacity equal to around 875 football fields
 "With $280 mn war chest, Udaan to fight Flipkart and Amazon in little India")
Flipkart seeks tips from users to make inroads into smaller towns
Flipkart employees, including CEO Kalyan Krishnamurthy, will visit customer's homes across India
 "Flipkart seeks tips from users to make inroads into smaller towns")
