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These tech firms are taking the e-commerce battle to India's hinterlands

How social commerce firms are democratising e-retail by tapping community group buyers from tier-2 and smaller towns across India

Topics
Indian e-commerce industry | e-commerce companies | Social Commerce

Peerzada Abrar  |  Bengaluru 



DealShare delivering a product in remote India
India’s unorganised retail sector, estimated at $792 billion, is set for the next wave of growth with digitisation enabling greater reach

Like anybody else in the small town of Dausa in Rajasthan, Ajay Kumar Saini, a teacher, would stop by the local kirana store on his way back from school to buy household items. One day, his brother introduced him to DealShare, a start-up that has built an e-commerce platform for middle and lower-income consumers in India and offered him his referral code.

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First Published: Tue, December 07 2021. 23:19 IST

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