MPL whose brand ambassador is Indian Cricket Captain Virat Kohli raised the funds in Series C round led by SIG and RTP Global, along with MDI Ventures and Pegasus Tech Ventures
Platforms bump up marketing spends ahead of League, indulge in aggressive marketing campaigns to onboard new users
The obvious reason for this growth is a burgeoning smartphone user base, coupled with the availability of dirt-cheap data.
Gaming companies focus on health, recruitment and customer engagement; train their lens on companies keen to build their brands with young employees