Page 2 - India’s Rural Markets

Consumer has become an omni-channel shopper: GCPL India's Sunil Kataria

Sunil Kataria, CEO (India & SAARC) of GCPL, explains the challenges arising out of the second wave, in an interview to Viveat Susan Pinto

Q2 countdown: Pause over, India's consumption story moving fast again

Unlock, good monsoon, better pace of vaccination and rural demand could galvanise recovery

Bottom-of-the-pyramid once again in focus

The coronavirus pandemic-led economic shock just shrunk the lucrative middle class market by 32 million people, according to a recent report by the Pew Research Centre based on the World Bank data

Nestle India digs deeper in the rural market, aims to grow business

The company's new-found enthusiasm for the hinterlands is founded on its appetite for growth

Upbeat on prospects in rural market, DCB Bank focuses on tractor loans

Private sector lender DCB Bank on Thursday said it is seeing a good business prospects from rural areas and wants to focus on "encouraging" tractor loans demand from the farming community. The bank is offering customised loans in Chhattisgarh, Karnataka, Andhra Pradesh, Telangana Madhya Pradesh, Maharashtra, Odisha and Rajasthan, which saw a growth in demand last year. The bank is positive about rural prospects, as evident from sales in Q2 FY21, and is expecting incremental growth in business, DCB Bank said in a release on Thursday. Citing a recent Crisil report that tractor sales were up by 12 per cent in first half of FY21, the lender said good monsoon and higher crop production generally support farm incomes and this in turn provides a fillip to tractor demand. Typically, fortunes of the tractor loan business depend on the vagaries of the weather and the harvest season among other macro and micro variables, it said. "The sale of tractors shows a heartening trend, it has posted

Nestle's outlook crunchy as ever, room for firm to go deeper into rural mkt

Focus on innovation, market share and product premiumisation seen boosting growth

Strategy to enhance presence in all-weather categories could benefit Emami

Momentum in existing products, market share gains are other triggers

Strong rural demand cushions volume weakness for Supreme Industries

Expanding distribution reach, value added products to help revenues, margins

Steel companies reorient strategy to capture rising rural demand

While some companies have chalked out a relatively long-term plan to increase market penetration, others are seeing rural demand bounce back to pre-Covid levels

Unlock BFSI 2.0: Rural India revival difficult to sustain, say economists

It is a misconception that all of rural India is doing well amid the outbreak of Covid-19, said Pronab Sen

Looking at 2020 with cautious optimism: Renault India MD Mamillapalle

"The journey back to the pre-Covid-19 growth rate will comprise strategic cooperation and resilience across the value chain," he said

Domestic sales of steel pick up; rural markets lead recovery in Unlock 1.0

Products sold in rural markets like tractors and motorcycles and roofing sheets were leading the recovery, says T V Narendran

Fewer hits than misses in FMCG as demand and supply concerns weigh

While hygiene and home care segment, rural-focused players could see better demand, a large portion coming from non-essential products means topline will be impacted

Maruti Suzuki bullish on hinterland, to expand rural sales network

Rural market contributes 40% sales for India's top carmaker, up from 7-8% 10 years back

Coke goes 'hyperlocal', plans to launch bottled water in regional markets

The move comes as India emerges the fourth-largest market for Coke's premium water brand 'smartwater', launched in 2018

FMCG firms dig deep in the hinterland to spur sagging rural demand

The rural market, which accounts for 36 per cent of India's FMCG market by sales, contributed 60 per cent to the slowdown

Stimulating rural demand

Farm reform focus should shift to income generation

Poor consumer confidence hits rural FMCG demand; sales growth drag

FMCG product sales in the rural market in this quarter grew by a meagre 5.9%

What marketers can do to unlock India's booming 'rurban' potential

A just-released study by Nielsen shows how only a third of the country's 600,000 villages account for the bulk of rural consumption