Business Standard

Strategy to enhance presence in all-weather categories could benefit Emami

Momentum in existing products, market share gains are other triggers

emami, fmcg, boro plus, manufacturing production, jobs

The company has been underperforming its peers over the last five years with average operating profit and revenues in the 0-3 per cent.

Ram Prasad Sahu Mumbai
A robust second quarter (Q2) performance, steady outlook, and entry into the home hygiene segment helped Emami gain over 9 per cent this month. The most recent trigger has been the firm's entry into the Rs 3,500-crore home hygiene segment under the Emasol brand, which includes disinfectants, sanitizers, and dish wash gels.  

Analysts at Centrum Broking believe that enhancing the firm's presence in all-weather categories and attempting to cut the seasonality impact on revenue is the right strategy. The home hygiene segment was growing in double digits prior to Covid-19, and is expected to grow at a faster rate in the

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First Published: Nov 20 2020 | 8:47 PM IST

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