Strategy to enhance presence in all-weather categories could benefit Emami

Momentum in existing products, market share gains are other triggers

A robust second quarter (Q2) performance, steady outlook, and entry into the home hygiene segment helped Emami gain over 9 per cent this month. The most recent trigger has been the firm's entry into the Rs 3,500-crore home hygiene segment under the Emasol brand, which includes disinfectants, sanitizers, and dish wash gels.  

Analysts at Centrum Broking believe that enhancing the firm's presence in all-weather categories and attempting to cut the seasonality impact on revenue is the right strategy. The home hygiene segment was growing in double digits prior to Covid-19, and is expected to grow at a faster rate in the