Marketing Analytics
Sebi bans Kalapi Shah of Teji Mandi Analytics for 5 yrs over PMS violations
Markets regulator Sebi on Tuesday barred Kalapi Shah, responsible for conducting business of Teji Mandi Analytics Private Ltd (TMAPL), from the securities market for five years, for flouting portfolio management services rules. Teji Mandi, a registered authorized person of Anugrah Stock and Broking Private Ltd (ASBPL) with NSE, aided ASBPL in carrying out the portfolio management services (PMS) activities in violation of the norms. In its order, Sebi said that Kalapi Shah, the husband of Riddhi Kalapi Shah, along with Anil Gopal Gandhi, was instrumental in managing the affairs of TMAPL. In other words, Riddhi was only a 'namesake director' and was 'filling-in' for her husband. Further, Sebi noted that the affidavit dated August 19, 2020 submitted to it also reaffirmed his responsibility for conducting the business of TMAPL. Besides, the regulator noted that while performing the role of a director on behalf of his wife, Kalapi Shah even signed the board resolutions, sent e-mail ...
 "Sebi bans Kalapi Shah of Teji Mandi Analytics for 5 yrs over PMS violations")
Elastic appoints Karthik Rajaram as its VP and GM for India operations
Rajaram will lead Elastic's business strategy and growth in India, drive customer satisfaction, and focus on building strong regional partnerships, said the company in an announcement
 "Elastic appoints Karthik Rajaram as its VP and GM for India operations")
PepsiCo India appoints marketing chief Jagrut Kotecha as new CEO
Incumbent Ahmed El Sheikh will move to lead beverages and snacks company's Middle East business unit
 "PepsiCo India appoints marketing chief Jagrut Kotecha as new CEO")
Comviva partners with KIIT, ITER to develop market-appropriate talent
Comviva will provide content, technologies, faculty training, and access to industry experts in its core areas of focus like digital payments, real-time marketing & analytics, etc
 "Comviva partners with KIIT, ITER to develop market-appropriate talent")
Not-so-hidden persuaders
The whole field of cookie-based marketing and "retargeting" is aimed at persuading you, wherever you may be
Mattress seller Casper issues 'influencer' warning in draft IPO filing
Casper isn't the first to mention influencer marketing in its IPO prospectus, but may be the first to specifically highlight influencers as a risk factor for investors
 "Mattress seller Casper issues 'influencer' warning in draft IPO filing")
Response India's Ram Ray left the world of advertising a better place
He was so knowledgeable about design that any astrologer could have predicted that one day there would be a Ray & Keshavan
 "Response India's Ram Ray left the world of advertising a better place")
Need to redefine marketing analytics
To begin with, identify the true indicators of performance
 "Need to redefine marketing analytics")
