The screen flashes “intermission”. You get up from your comfortable seat at the theatre. You feel like grabbing your favourite popcorn and, yes, a can of Coke. You rush out, to beat the others to the snack counter. Grab your popcorn and Coke. Start taking a sip of the Coke and stop. When did you start thirsting for a Coke? Were you not off sugary drinks for a bit? Did something motivate you to run for the Coke can?
In 1957, a researcher by the name of James Vicary ran an experiment in a cinema hall in the US. During
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
