Apple is already experimenting with the approach as it recently began offering free Apple TV+ to students who are Apple Music subscribers.
Music is the lifeblood of the entertainment ecosystem; yet it remains small and under-invested in. Why?
Streaming now brings in 70 per cent of the Rs 1,068 crore the industry made in early 2019
76 % of surveyed internet users admitted to accessing musical content through pirated means
Spotify, YouTube, Amazon, Apple are using every tool in the kit to woo Indian listeners and take on the local labels
On-demand streaming has boosted overall industry sales two years in a row