Page 11 - Myntra

Myntra's 3-day online fashion gig: Exclusive premium products, no discount!

--Check with the reporters on the highlit query in para 3)---Myntra, fashion retailing arm of India's largest e-commerce portal, Flipkart, is hoping an online fashion event would lure premium buyers without offering discounts, as it eyes profitability this financial year.A three-day Big Fashion Gig, to run on its app, is to offer exclusive products of designers and Bollywood celebrities, beside international brands. Myntra looks to bring this twice a year, with at least a dozen movie and sports celebrities, and introduction of exclusive collections."This will be our first real move to shift away from discounting and offer something very different. We are focusing on experiences and exclusivity, as opposed to discounts. Our target is Rs 100 crore over three days," said Ananth Narayanan, chief executive of Myntra & Jabong, in a phone interview. This would be three times the average sale done by the shopping portal. (what time period comparison?)Myntra, which has most of its users .

Myntra adds offline channel for profit, opens Roadster store in Bengaluru

The brand Roadster has witnessed phenomenal growth of over 80 per cent on a year-on-year basis

Flipkart's Myntra goes offline in search of profit

Myntra has opened its first Roadster brand store in Indiranagar locality in Bengaluru

Myntra bags master management and distribution rights for Mango in India

No financial details of the deal was disclosed

Myntra says end-season sale helped recover ground

End of season sale is the apparel industry's usual way to clear stocks ahead of a new season

Myntra aims to double sales, turn profitable by March'18

Online fashion retailer also expects to double the number to over $2 billion during this financial year

How Myntra is scoring with celebrity brands

The e-tailer bets on its portfolio of celebrity branded apparel and customer fascination with Bollywood to position itself as a premium brand

Myntra set to hit profitability in FY18

The focus of the company for 2017 will be to provide more personalised services to its customers

Myntra grows 80% y-o-y; set to achieve profitability in FY18

The acquisition and turnaround of Jabong and the recently concluded festive season have contributed to this growth

Myntra sees fivefold jump in revenue during sale

The sale, to be held on October 2-6, expected to have 250,000 new customers

Myntra eyes 2.5 lakh new users in festive sale

Myntra has also augmented its logistical capabilities to manage about two lakh deliveries per day

Myntra introduces 'Try and Buy' feature to revolutionize fashion e-commerce

The 30 day return and exchange policy will continue to be in force on products purchased through Try and Buy

Flipkart-owned Myntra hits net sales of $1 bn

Sales of products at full price doubled in the seven months to July, helping the fashion portal maintain healthy unit economics

Myntra buys majority stake in Hrithik Roshan's apparel brand

The deal is part of Flipkart's move to grow dominance in the high-margin online fashion space

Unit economics good; hopeful of being in profit this year: Ananth Narayanan

Interview with Chief Executive Officer, Myntra

Myntra acquires mobile content aggregator Cubeit

However, the fashion portal didn't disclose the cost of acquiring Cubeit

Myntra acquires Cubeit for undisclosed amount

Cubeit focuses on building mobile applications that allows users to aggregate content from anywhere

Myntra clocks its best end-of-season sale

It was the first high-pitched online sales event with marketing and advertising splash

Myntra's 'End of Reason Sale' clocks two million product orders on Day 1

Around Rs. 700 crore worth of products were added to the wish list

Myntra app meltdown draws ire from users; company says glitch will be fixed

Going by screenshots users posted on Twitter, the issue mostly affected iOS devices, while there were a few affected Android devices too