Myntra adds offline channel for profit, opens Roadster store in Bengaluru

The brand Roadster has witnessed phenomenal growth of over 80 per cent on a year-on-year basis

Myntra on Thursday opened its first Roadster brand store in Bengaluru's upmarket Indiranagar locality. The store will allow customers who have never shopped for Roadster products online, as well as, existing customers get an experience of the brand offline.

"The purpose of this store is to create a Roadster brand experience," said Ananth Narayanan, CEO of Myntra. "Of course it will do sales, but more importantly it represents the brand and it gives us the chance to experiment with omnichannel technology which we will apply in many other areas."

Myntra picked Roadster for its offline debut since it's not only