Page 2 - Online Video

India's OTT market likely to touch $7 billion by 2027, says report

In India, new local and wealthy players are now gearing up to grab the market share, which is led by a newly recapitalized Viacom18, backed by Reliance, Bodhi Tree and Paramount

Amid takeover, Twitter woos worried advertisers with premium video content

At the premier digital content event called 'NewFronts', Twitter's Chief Customer Officer Sarah Personette said that the investments in video and ads business would continue, reports TechCrunch

ShareChat buys short-video platform MX TakaTak in a likely $700 mn deal

After the cash-and-stock transaction, MX Media and its shareholders will become strategic shareholders of ShareChat

Long & short of video use: India 2 times faster than China, says Bain & Co

Online video user penetration here is about 60% of Internet users versus over 90% in China

Amazon Prime partners 8 OTT channels to create video-on-demand hub

Prime Video super app will offer over 10,000 more titles to subscribers

Short video space in India poised for growth, says RedSeer research

TikTok had a monthly active user base of 170 million (DAU) in India when it was banned

WhatsApp will soon let users choose video quality before sharing

WhatsApp has started testing a new feature that lets users share videos in high quality.

There are 356 million mobile video viewers in India, says report

Video has emerged as a preferred form of content over the last few years

Microsoft Teams now has 145 mn daily active users globally: Satya Nadella

Driven by online work and learning amid the ongoing pandemic, Microsoft Teams now have 145 million daily active users globally, almost double the number a year ago, CEO Satya Nadella informed

OTT consumption grew 13% in 2020, led by sports: RedSeer Consulting

Net Promoter Score is a metric dependent on content library, quality of content, pricing and overall app/web experience offered

Paradigm shift in making: Non-metros take to online video streaming

Hotstar's India Watch Report 2019 shows 63% of online entertainment consumption came from non-metros pushing demand for regional content

Online video consumption has doubled in 2 years on digital push: BCG-CII

Besides, advertisements in digital videos are also able to retain more visual attention than traditional TV.

Here's how online video is becoming the go-to promotional tool for brands

Mobile and social media are changing the way video is consumed, giving rise to new engagement models

Online video consumption grew 5 times in 2017: Hotstar India Watch report

Hotstar found that 96% of watch time on its platform comes from videos longer than 20 minutes

Plots thicken in online video

Streaming services are commissioning blockbusters as Indian market enters the next phase of growth

Video on demand: India gets set for a big rush

Buying into the promise of fast growth in the video market, over half a dozen companies will launch their services this summer