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Battle of subscribers: Netflix slows down in race with Disney+ Hotstar

Can the brand, perceived as elitist, play the volume game in India?

The future of television

A closer look at the numbers for 2016, 2018 and 2020, shows that just over half of TV viewers and homes have always been in rural India

E-commerce, OTT, gaming witnessed over 100% growth in 2020: Report

PayU, India's leading online payments solution provider, has mapped the impact of Covid-19 and lockdown as seen through year-on-year change in digital payments

Streaming platform Netflix may soon crack down on password sharing

Netflix is rolling out alerts asking users to verify they are authorised to watch on the account to be able to keep watching

OTT consumption grew 13% in 2020, led by sports: RedSeer Consulting

Net Promoter Score is a metric dependent on content library, quality of content, pricing and overall app/web experience offered

'Intense, talented': Report crowns Radhika Apte as 'queen of OTT'

Former Miss Universe Sushmita Sen who returned to acting as the central protagonist in the Hotstar web series 'Aarya' came second behind Apte

Covid-19 pushes up OTT subscription growth by 60%: BCG report

Consultancy says trend is expected to stay as life returns to normalcy, points to propensity of Indian consumers to now pay for content they are watching

As Disney+ booms in India, company hopes to make it its biggest market

The growth of Disney+, which launched a year ago, has far exceeded the expectations of both Wall Street and the company itself

Content over glamour: Why new-age OTT wave reminds of Doordarshan era

Actors from various backgrounds have been finding prominence thanks to OTT shows and films

India OTT market to become sixth-largest by 2024, says PwC report

Mobile phones will be the primary driver of revenue in the internet advertising market due to increase in data affordability

The truth about streaming video

In an overcrowded market or one with skewed regulation, ad-supported programming can quickly degenerate into poor quality, polarising or downright fake

Bharti Airtel gains 5% after falling 11% in 2 trading sessions

A lack of tariff hike visibility in the near term, success of Jio's renewed post-paid push, delayed reaction from Bharti to counter Jio will determine Airtel's stock performance, say analysts

Govt's decision to hike duty on TV cells to further increase prices

The planned 5 per cent increase in duty on open cells to further worsen TV makers plight

Trai rules out intervention for OTT services; COAI says issues unaddressed

Trai further said that no regulatory interventions are needed for privacy and security related issues of OTT services for now

After OTTs, TV channels foray into direct-to-online movie market

Zee, Shemaroo among new entrants; response to Covid-19, say experts

Brands banking on direct-to-digital movie releases are gaining traction

With theatres remaining shut, new releases are making a beeline for OTT platforms, and companies are forging tie-ups in order to reach out to the target audience

Media consumption by working professionals during lockdown up 25%: Study

According to the study, there was a clear shift and increase in content consumption patterns since the onset of the lockdown

Kunal Shah's CRED aims for revenue through new product launches

Company backed by Sequoia Capital helps credit card users earn rewards for paying their bills

Zee5 launches 'Zee5 Club' yearly subscription package: Price, other details

The Zee5 Club yearly subscription includes access to around 1000 movies, ZEE Zindagi shows and over 90 Live TV channels without advertisements

Why are animation studios rushing to Bollywood films for characters?

The demand for more relatable local characters that can get into the top shows is immense, and Indian animation studios are happily fulfilling it.