Page 16 - Ott Users

Lockdown: Big boys missed the OTT party; Netflix, Amazon Prime gained

Fresh content helps smaller players like Netflix, Prime record sharpest gains

How an inherently collaborative film industry will adapt to the time

Many in the business of cinema are cautiously excited as the industry receives the green signal to restart work.

OTT platforms to help you tide over the monotony of the Covid-19 lockdown

Social distancing and work-from-home have prompted Indians to explore web series and original movies on OTT platforms through mobile, google Chromecast and amazon firestick

Amazon Prime Video to premiere 7 Indian films; theatre owners miffed

The movies will premiere exclusively on Prime Video over the next three months and will be available in 200 countries and territories worldwide

The show must go on: Performance artists struggle as gigs go online

Due to the lockdown, artists are turning to online shows but the concept of online concerts are still at a nascent stage making survival difficult for many

Lockdown impact: Online gaming sees over 100% spike in traffic, OTT at 198%

Also, OTT traffic surged 198.68 per cent, hosting traffic (storage space and access for websites) went up by 62.78 per cent, ISP traffic increased by 54.38 per cent

Weak economy, lower consumption to dent ad spends in media: KPMG report

OTT, along with online gaming, are emerging out to be winners in the crisis, it said

Most free subscribers of music OTT apps ready to try paid models: report

62% of respondents willing to pay Rs 25 a month as subscription fee; no ads, content downloads, offline browsing key drivers for the switch

Like Netflix, you can create user profile on Amazon Prime Video: Know more

Kid profiles can also be added which may prohibit content that is deemed unsafe for children under 12

Viacom18's Voot expects 50% revenue from new subscription-led service

From 100 million monthly active users, Voot sees its user base increase to 150 million by the end of this year as a whole

The cogs in the entertainment wheel

The boom in content has had a ripple effect across the ecosystem with hundreds of little firms finding global work and relevance

Smaller towns driving demand for regional content, OTT viewership growth

Network-backed OTTs see fast growth alongside an increase in demand for regional content

Maximum entertainment through OTT platforms tells the India mobile story

The ubiquitous mobile phone has long replaced almost every other form of entertainment in the country and in the process, also steadily overhauled the way we get entertained

JBL to Too Yumm, brands break into ad-free Amazon Prime viewing experience

Only the premium subscription-led service promises an ad-free experience.

Video streaming platform MX Player becomes top free app on Apple store

MX Player is gaining traction among the Indian audience and currently has 170 million active users in India

Consumption on streaming apps rises 140% in 2019; YouTube leads, Prime 2nd

YouTube recorded 274 million total unique viewers in March 2019, occupying a 93.4% reach

Hotstar to YouTube, how Sanjay Gupta stayed in the OTT game and aced it

After 10 years as country manager of Star & Disney India, Gupta stepped down today to join Google as its country head

OTT wars: How Apple, Disney, Netflix will retain streaming subscribers

In May Netflix made a rare acquisition, of the children's media brand StoryBots, for an undisclosed sum. In July it announced seven new series targeting preschoolers.

Television viewing survives the onslaught of OTT, digital content services

Broadcasters estimate that, from 950 billion minutes of viewership on TV per week, the number will go up by over 47% in five years to hit 1,400 billion minutes a

Here's how online video is becoming the go-to promotional tool for brands

Mobile and social media are changing the way video is consumed, giving rise to new engagement models